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StarLightMedia Launches Gamebox Arena on STB.ua, #1 TV Channel Site in Ukraine

New Partnership Brings Together TV Trivia Show Content with Online Gaming for Increased Visitor Engagement and Monetization

Kyiv, Ukraine – April 8, 2015 – StarLightMedia, the largest Ukrainian-broadcasting group, today launched Eforb’s Gamebox Arena ( http://eforbgames.com) on the website of its market leading national TV station, STB ( http://games.stb.ua), together with a new project to promote its popular daily women’s show “Vse Bude Dobre” (“Everything will be Alright”).  STB features such popular television shows as “The X-Factor” and “Ukraine's Got Talent.” StarLightMedia’s initiative with Eforb is focused on reaching its television viewers online with more engaging content, and increasing monetization of online viewers through ads supported by GameBox.

“Everything will be Alright Trivia” is a game designed to match the content of the popular television show hosted by STB, featuring the style, branding and questions related to the series. Interstitial video ads relevant to the television series are shown via Gamebox Arena when a player answers a trivia question incorrectly, helping the player learn the correct answer and engage further in the game.

Owner and Inspirational Master of Eforb, Anton Ustimenko, said: “We live in an age of high technology – where the more transparent, faster and more accessible services you offer customers, the more chances you have to succeed. We aim to provide this experience with our Gamebox Arena platform, which allows website owners and developers the ability to benefit from mutual collaboration. We also provide automation that enables our customers to start monetizing and engaging their audience right away.”

StarLightMedia said: “We’re looking forward to seeing the results of our recent launch of Gamebox Arena on our STB website. We believe marrying together the television experience with online content will further drive valuable engagement with our viewers.”

With Gamebox Arena, game developers can connect to a global network of website owners for quickly and effectively publishing and monetizing their games. Website owners can easily add games to their site in minutes from Gamebox Arena’s ever-growing catalog of high quality games to engage and retain site visitors, and monetize through advertising and microtransactions. Gamebox Arena provides partners with simple and fast installation, deep customization capabilities as well as accuracy and transparency in reporting.

Eforb initially launched Gamebox Arena in December 2014, and the publishing platform has already achieved success in Eastern Europe on Ukrainian major websites, such as obozrevatel.com, gazeta.ua, korrespondent.net, and bigmir.net, reaching more than 15,000,000 visitors in less than 4 months since launch. (Internal data shows high engagement among website visitors within Gamebox games, especially the Trivia game, which serves as a bridge between the content of the TV show and the online experience. Trivia game players showed upwards of 25 minutes of time spent, and 20% increased retention on the website page.

Currently, Eforb is expanding its Gamebox platform worldwide with localization in 8 languages, including English, Italian, Spanish, German, French, Chinese, Ukrainian and Russian, and investing in growth within the US market. Eforb will be releasing new features and capabilities soon for Gamebox that will benefit website owners, advertisers and game developers.

To learn more about Gamebox Arena, visit http://eforbgames.com.

About Eforb Games

Based in Ukraine with two additional offices in Singapore and New York, Eforb is an independent game studio focused on developing rich and engaging cross-platform games in HTML5 and Unity3D. Eforb is led by industry veterans with deep experience in developing cross-platform games. With over 25 games in the market to date, Eforb is a proven studio with an established and talented team. Additionally, Eforb is the creators of Gamebox Arena, a leading global game distribution and monetization platform. For more information, visit https://eforbgames.com.

About StarLightMedia

Founded in 2009, StarLightMedia is the largest Ukrainian-broadcasting group, composed of six television stations and nine additional media and advertising companies. In 2013, StarLightMedia launched its wGRP investment business to grow market share for high quality brands. STB is a national TV station owned by StarLightMedia, featuring key projects such as The X-Factor, Ukraine's Got Talent, Kholostyak (The Bachelor), Zvazheni ta Schastlyvi (The Biggest Loser), and Vikna-Novyny (Windows News).

Media Contacts

Kate Pietrelli for Eforb Games




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