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SPRING INTO BLING WITH PLATINUM LIFE: WEB EDITION APRIL UPDATES

AUSTIN, TX– April 20, 2010– Heatwave Interactive™, a game development studio and online publisher creating innovative cross-media properties, announced today the first major features update for its social game Platinum Life: Web Editionwhich launched last month.

Platinum Life is the first social music game on Facebook featuring real stars including Ludacris, DJ Holiday, DJ Irie, Omarion, Shontelle and others from Universal Music Group. Players climb from the mean streets to the penthouse suites as they transition from unsigned musician to celebrity superstar.

Content Update:

    <*> Redesigned Home Page: The homepage has a fresh look that consolidates information to make navigation more intuitive and useful. <*> Leaderboards– Find out how you rank by checking out 15 new leaderboards are now prominently placed in the upper right hand corner of the home page. There are over 500 ways to compare your standings against the competition including“Top Battle Winner”,“Missions Completed”,“Cash on Hand” and more. <*> Top Dog– Check out the Entourage Bar to see how you rank amongst your friends. <*> Invite-a-Friend - The new big green button on the home page makes it simple to invite your friends to play Platinum Life and join your entourage! <*> Hover Content - Content now pops up when you mouse-over the text or picture, taking the guess work out of in-game items, gameplay elements and user interface. Hover over the homepage“Top Battle Winners” list for a preview of each player’s outfit and stats.

For more information about Platinum Life: Web Edition, please visit www.platinumlife.com, or play it for yourself at http://apps.facebook.com/platinumlife.

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About Heatwave Interactive:

Based in Austin, TX, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher revolutionizing the entertainment landscape by creating cross-media properties for gaming, film, music and television. The credited works of the veteran team includes over 200 commercial video, PC and tabletop games, and Academy Award-winning films. Heatwave’s current products offerings include iSamJackson (iPhone and iPod touch) and the recently launched hip hop social gaming experience Platinum Life: Web Edition (Social Networks/Web). For more information please visit www.heatwave.com

Heatwave Media Contacts:

Reverb Communications

Casey Lynch

casey@reverbinc.com

(209) 586-1495 x102

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