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Spider-Man swings into town to celebrate the launch of The Amazing Spider-Man™ video game and tasks Londoners with finding him

29 th June, London: To celebrate today’s launch of The Amazing Spider-Man™ video game; Spider-Man has arrived in London and has been seen web-slinging his way around town.

Spidey was spotted taking in the busy tourist sites early this morning, including Big Ben and St Pauls, mingling with commuters on Westminster Bridge and making calls from a London phone box.

Spider-Man also took the time to drop into GAME on Oxford Street to pick up a copy of the new video game created in his honour, ahead of taking up secret hiding positions dotted around London tomorrow, as he becomes the target of a city-wide treasure hunt.

Swapping New York City’s skyscrapers for a number of, as yet, undisclosed central London locations, the iconic red and blue superhero will be giving fans who find him the chance to win the ultimate Spidey inspired prizes.

Along with retail partner, GAME, Activision will be giving away a trip to Spider-Man’s home town of New York as well as copies of The Amazing Spider-Man™ video game and a host of other prizes.?

Keen Spider-Man fans should make sure they are keeping their spidey-sense on full alert and their eyes peeled to www.facebook.com/GAMEstore and @Acti_insider on twitter for clues of his movements during Saturday June 30 th. Fans can also use the hashtag #findingspidey to see how the treasure-hunt is going and GAME.co.uk will also be posting news on Spider-Man’s whereabouts.

From Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.?(Nasdaq: ATVI), and Marvel Entertainment, The Amazing Spider-Man video game serves as an epilogue story to this summer’s upcoming blockbuster feature film, heralding Spidey’s return to a free-roaming Manhattan as players take the role of a young Peter Parker discovering his newfound powers and Super Hero responsibilities.

The Amazing Spider-Man video game is available on the Xbox 360 ? video game and entertainment system from Microsoft, PlayStation ?3 computer entertainment system, the Wii™ system from Nintendo, Nintendo 3DS™ and Nintendo DS™ handheld systems.

For more information on The Amazing Spider-Man™ video game, please go to http://www.TheAmazingSpiderManGame.com, and be sure to check out the game’s Facebook page at http://www.Facebook.com/TheAmazingSpiderManGame.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.? Marvel utilizes its character franchises in entertainment, licensing and publishing.? For more information visit www.marvel.com.?

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.?

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com