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SpecialEffect invite you to make history at this year’s Eurogamer Expo

Video games charity SpecialEffect invites guests at this year’s Eurogamer Expo to participate in two Guinness World Record attempts

Wednesday 24 thAugust 2011: Visitors to this year’s Eurogamer Expo will be invited to set a new Guinness World Record for the fastest time lap time in a racing game using only eye-movement sensing controllers .?By participating, all guests will also become part of SpecialEffect’s second record attempt; the greatest number of people competing in a videogames tournament using only eye control technology .

Visitors will need to register at the SpecialEffect stand and then set their time around the track using just their eyes. The participant with the fastest lap time over the duration of the Expo will be crowned the new Guinness World Record holder and considered for inclusion in the next Guinness World Records Gamer’s Edition.

It is hoped the record attempts will showcase the advances SpecialEffect have made in designing and adapting technology to enable those with a disability or severe illness to be able to play videogames, whether for therapy, rehabilitation or fun.

“It’s wonderful that SpecialEffect will soon be featured in the Guinness World Records Gamer’s Edition. The record attempts should create interest in the charity and draw attention to the work we do,” commented Mick Donegan, SpecialEffect's Director.“Our aim is to use technology and game therapy to improve people’s quality of life. Eyegaze technology, for example, can really change someone’s life for the better by helping them not only to communicate, but to play games and enjoy themselves too. We are very grateful to Guinness World Records for helping us to arrange the record attempts and equally we would like to thank the organisers of Eurogamer Expo for allowing us to attempt these records at their fantastic event, we hope that visitors to the Expo will join us in setting these all new Guinness World Records.”

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Gaz Deaves, Editor of Guinness World Records Gamer’s Edition–“The Gamer’s Edition is all about recognising the amazing things that happen in videogames and we’re pleased to support the great work that SpecialEffect do for gamers of all abilities. This is a real chance to be featured in the 2012 Gamer’s Edition: all you have to do is learn how to control a car using your eyeballs. It couldn’t be easier!”

Rupert Loman, Managing Director of Eurogamer Expo -"We're delighted that SpecialEffect are going to be showcasing the amazing work they do at the Eurogamer Expo once again, and we're looking forward to hosting their Guinness World Record attempt at the show. Everyone should check out what they are doing and get involved!"

For more information on SpecialEffect visit www.specialeffect.org.uk

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For further information contact:

SpecialEffect

Nick Streeter

nick@specialeffect.org.uk

01608 810055

For PR enquiries:

Premier PR

Harry Cole

Harry.cole@premierpr.com

0207 292 8330

SpecialEffect is a charity dedicated to helping ALL young people with disabilities to enjoy computer games. For these children, the majority of computer games are simply too quick or too difficult to play, and we can help them and their parents to find out which games they CAN play, and how to adapt those games that they can't.

Guinness World Records is the universally recognized authority on record-breaking achievement.? First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy.? Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements.?

The Eurogamer Expo is the UK's biggest dedicated video games event, brought to you by the people behind Eurogamer - Europe's leading independent website for gaming news, reviews, previews and videos. The Expo features playable versions of the most anticipated games for this Christmas and beyond, and we also welcome the world's most talented developers, who present their work directly to the public in our massive auditorium.?Plus we have tournaments, great prizes, independent games, a retro zone and the GamesIndustry.biz Career Fair. The Eurogamer Expo runs from 22 nd– 25 th September 2011 at Earls Court, for more information visit: http://www.eurogamer.net/expo

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