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“Death Is No Excuse” Cinematic Trailer Premiers at ChinaJoy 2012

SAN DIEGO, Calif.July 26, 2012– Sony Online Entertainment LLC (SOE) globally premiered the“Death Is No Excuse” PlanetSide ?2 cinematic trailer, produced by Blur Studio, last night at ChinaJoy 2012, Asia’s top game expo, along with the simultaneous worldwide debut of the trailer online. The CGI trailer for the award-winning upcoming massively multiplayer online first-person shooter (MMOFPS), PlanetSide 2, personifies the unprecedented online multiplayer gaming experience in this reimagining of the ever-popular PlanetSide franchise where players battle in massive environments alongside and against thousands of players for empire control over the planet of Auraxis.

“The‘Death Is No Excuse’ trailer brilliantly captures the intense action and massive depth of gameplay in PlanetSide 2,” said John Smedley, President, Sony Online Entertainment.“As we near our External Beta phase– one of the most essential chapters involved in creating a successful, AAA-quality MMOFPS– we look forward to hearing players’ reactions, feedback and comments so we can continue to refine and polish PlanetSide 2.

“With any trailer we undertake at Blur we strive to resonate with the audience by crafting something they haven't seen before while also tying into the game’s core concept. PlanetSide 2 it is a never-ending, grueling, grind-it-out-battle fought by thousands. There is no reprieve from the chaos; no life without war. It is a fate not even death can save you from,” said Dave Wilson, Director, Blur Studio.“This core of gameplay is what really inspired us to craft the cinematic trailer in one continuous unrelenting ride through the chaos. We wanted the journey to be exhausting, overwhelming and on a scale not familiar with traditional first person shooters. We wanted gamers to get the feeling that out there, on Auraxis, on that battlefield if you let your guard down, for even a moment, you are screwed.”

The all-new“Death Is No Excuse” CGI trailer can be viewed on the PlanetSide 2 YouTube channel: www.youtube.com/planetside2

PlanetSide 2 is currently in a Pre-External Beta Technical Testing? phase and will be available as Free-To-Play. Your Way. on PC systems via digital download later this year. Optional content will be available for purchase in the marketplace.

Players can sign up for Beta access at http://www.PlanetSide2.com.

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?PlanetSide 2 is not yet rated and may contain content inappropriate for children. Visit www.esrb.org for rating information.

About PlanetSide 2

PlanetSide 2 takes all the groundbreaking features from the original game– massive multiplayer battles, distinct empires to rally around, and enormous continents where intense ground and air combat unfold– and adds features that modern gamers have come to expect of the FPS and MMO genres. With advanced technology, years of gamer feedback, and a new SOE proprietary MMO game engine called ForgeLight™, PlanetSide 2 offers a truly competitive and visceral FPS experience with massive warfare, massive customization and massive community.

Across the continents of Auraxis, thousands of players will come together in enormous battles to win control of critical territories and key resources for their empire. With an extensive skill tree and free-form class-based system, players will be able to customize their soldier, weapons and vehicles to match their play-style, as well as the needs of their squad, outfit or empire. Battles can last for days or weeks, so players will need to build alliances and specialized combat outfits to take on long-term strategic and tactical initiatives. With aircraft and ground vehicles, as well as infantry combat, the battles will be larger and more intense than ever before.?

About SOE

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games.? Best known for its blockbuster hits and franchises, including EverQuest ?, EverQuest ?? II, Champions of Norrath ?, PlanetSide ?, Free Realms ?, Clone Wars Adventures™, and DC Universe Online™, SOE creates, develops and provides compelling online entertainment for a variety of platforms.?SOE is building on its proven legacy and pioneering the future of online worlds through creative development and inspired gameplay design for audiences of all ages.?To learn more, visit www.soe.com.

SOE, the SOE logo, EverQuest, Champions of Norrath, PlanetSide, and Free Realms are registered trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners.

About Blur Studio

Since 1995, Blur Studio has been creating award-winning visual effects, animation and design, applying its creative skills across various mediums. Blur Studio produces 3D character animation, motion design and visual effects for feature films and television, game cinematics&trailers, large format films, location-based entertainment, commercials and integrated media. http://vz3.blur.com



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