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Ground-breaking Bestseller Headlines Activision’s Nuremberg International Toy Fair Appearance

London, UK– 31st January, 2012– Skylanders Spyro’s Adventure is poised to transport attendees at the Nuremberg International Toy Fair this February. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Skylanders Spyro’s Adventure will be its premier attraction at the 2012 edition of the historic industry meet. This cutting edge mingling of the physical and digital realms of play has earned high praise all over the world and was 2011’s global number one kids’ title according to NPD, GfK and Charttrack.

Players take on the role of Portal Master and must traverse a vivid fantasy world, guiding their team of skylanders through combat, exploration and puzzle solving in a bid to free Skylands from the clutches of the evil Portal Master Kaos. The 32 collectible physical inter-action figures each feature a unique array of abilities and techniques, and magically spring to life in-game by placing them on the included Portal of Power?. Each character remembers its adventures and can be moved from one Portal to another—indeed one console to another—stats and power-ups intact, making shared play an integral part of the game.

“We couldn’t be more thrilled with the success of this uniquely cross-platform game experience. Skylanders Spyro’s Adventure is one of the only children’s title that facilitates seamless communal play in person, on consoles, handhelds, PCs, and online,” said John Coyne, Activision’s Vice President of Marketing.“This concept is interwoven with superb action and storytelling. It’s a pleasure to bring this acclaimed new franchise to the renowned playground at Spielwarenmesse.”

Skylanders Spyro’s Adventure will be on display at Hall 10- stand 05 of the Spielwarenmesse International Toy Fair from 1st-6th February, 2012. For more information on Skylanders and Activision’s entire Nuremberg slate, please visit www.activision-pressassets.eu.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.?;


Sklyanders Spyro’s Adventure is a trademark and Portal of Power, Activision and Spyro are registered trademarks of Activision Publishing, Inc.

For Information, Contact:

Mainstream Media

Frank PR


+44 (0) 207 693 6999

Specialist Games Media

Activision UK


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