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London, UK – 18 th June, 2014

Skylanders , the video game that pioneered the Toys-to-Life™ genre, will descend upon San Diego Comic-Con for the first time in the franchise’s history, starting on 24 th July. Fans will be among the first in the world to get hands-on experience with Skylanders Trap Team ™, the newest instalment to the Skylanders franchise. To celebrate, Activision Publishing, Inc. will award more than $5000 in prizes to the best Skylanders costumes of the show. Fans now have a chance to bring their creativity to life by dressing up as one of their favourite characters, such as Spyro, Stealth Elf, Eruptor, Kaos or any of the characters from the Skylanders universe.

The costume contest will take place at the San Diego Comic-Con panel, “Skylanders: The Creative Process of Bringing Toys to Life,” where members of the Skylanders team will offer insights into the development process of one of the world’s most loved and successful Toys-to-Life video game franchises.

Panel speakers include comic book writer Ron Marz ( Green Lantern, DC vs. Marvel), famed voice of Kaos, Richard Horvitz ( Invader Zim, Billy and Mandy), Activision’s Senior Vice President of Consumer Marketing, John Coyne, and Toys for Bob’s Director of Toy and Character Development, I-Wei Huang.


Thursday, July 24, 2014

Media Call Time:             5:45 p.m.

Event Begins:                    6:00 p.m.



San Diego Convention Center, Room 7AB

111 W. Harbor Dr. San Diego, CA 92101


·         Footage/Photos of the “Skylanders: The Creative Process of Bringing Toys to Life” panel

·         Costumed fans lining up to show off their cosplay creations

·         Interviews with excited costumed fans winning prize

Prizing for the costume contest is as follows:

·         Grand Prize: $4,000

·         Runner Up: $1,000

·         2 nd Runner Up: Collection of rare Skylanders toys


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