Six Flags Mascot Park Takes The Brand Into Interactive Entertainment
New York, NY - May 25, 2010 - Six Flags Entertainment, the world’s largest regional theme park company, announced today its foray into the world of social gaming with the all-new Six Flags Mascot Park, an interactive game launching on Facebook. Six Flags will elevate this innovative entertainment experience with an approach that focuses on deep personalization, creativity, irreverent antics and social interaction.
“The Six Flags brand stands for fun and unparalleled thrills and the introduction of Six Flags Mascot Park brings that signature experience to the virtual reality world,” said Mike Antinoro, Executive VP of Marketing and Entertainment.“We want to offer fans a forum to entertain, amuse and interact while also recognizing the importance of integrating a unique experience to the online community.”
Six Flags Mascot Park encourages players to create“shows” for their friends to view– and either cheer them or jeer them. Players will strive to be the most popular mascot by creating these unique performances, which will gain fans, entertain friends and earn coins. Coins can be used to buy set pieces and costumes as well as improve their moves. In a unique twist, players can also jump into their friend's shows and mash them up with their own moves, special effects and pranks.
Six Flags Mascot Park is a combined development effort between Six Flags, Noise and Making Fun. This marks the first collaboration between Noah Kerner of Noise and John Welch at Making Fun. Kerner, new media whiz and author of Chasing Cool, was behind Facebook's first app and some of its largest platforms. Welch is the gaming industry veteran who, as founder and CEO of PlayFirst, launched the Diner Dash franchise that has entertained hundreds of millions of fans. Kerner commented "Six Flags has years of experience creating exciting large-scale entertainment, and their enormous built-in fan base should make them the perfect vehicle for this type of effort." He added, "The game will offer a hilarious and absorbing experience with a ton of Mascot goodies to play with like hip-hop dancing rhinos, Elvis-themed hip gyrations, a kissing bandit, exploding bunny guns, fireworks, cannons and kick-ass social dynamics."
Six Flags Mascot Park will make its debut this summer, so fans should stay tuned for more information in the coming weeks.
About Six Flags
Six Flags, Inc. is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.
noise (noisenewyork.com) is a business invention agency that creates and markets new businesses, brands, and platforms for the young adult market. With offices in NYC, SF and Buenos Aires, the company serves clients such as vitaminwater, Panasonic, Thompson Hotels, Intel, and Six Flags. noise has been featured twice on 60 Minutes as the place“to go to if you want to influence the choices of that fickle, unpredictable 20-something demographic.”
About Making Fun
Making Fun, Inc. (makingfun.com) is a developer and technology provider that delivers networked games and applications across all connected platforms.
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