Exclusive partnership puts gamers in the driving seat
London-based videogame publisher System 3 and Netherlands-based driving seat solution company Playseats today announced an exclusive racing partnership to promote Supercar Challenge on PlayStation 3.
The two companies will work hand in hand to create the definitive racing seat experience for System 3’s brand new SuperCar Challenge racing simulation. The deal will involve various cross-promotion activities including race day events and exclusive Supercar Challenge branded seats. These fantastic branded seats will be made available for purchase across PAL territories and online when the game launches in the spring.
“System 3’s up-and-coming, edge-of-your-seat PlayStation 3 racer is best experienced within a professional seat and wheel set-up… there’s nothing that can match that kind of racing experience,” explains System 3 Brand Manager Chandra Nair.
“With the passion and racing heritage that’s going into SuperCar Challenge we wanted to work with a company that shares our goals and passion. Professional race driver Fernando Smit and his company Playseats can provide the perfect set-up for SuperCar Challenge, enabling gamers to enjoy the ultimate racing experience at a price that won’t break the bank.”
Further details and specific cross-promotional announcements will be made in the near future.
About System 3
Formed in 1981 System 3 is globally renowned for heartwarming entertainment experiences that formed the very foundations of the modern videogames we know and love today.
From the behemoth that was The Last Ninja, to the platforming brilliance of MYTH: History In The Making, to the legendary status of International Karate and the joyous simplicity of Putty Squad, System 3 has been responsible for some of the greatest videogames of the past 27 years.
System 3 is currently building towards the release of Williams Pinball Classics (PSP, PS2, Wii), PowerPlay Pool (DS) and SuperCar Challenge (PS3) in Q1 2009.
For all System 3 press assets, including new info on SuperCar Challenge, please go to:
For all System 3 PR and marketing enquiries please contact:
Chandra Nair– Brand Manager
E: firstname.lastname@example.org T: +44 (0) 207 491 4441
Playseats provide luxurious and superior quality solutions for the many gamers out there who want to experience racing games and flight simulators at their very best. Company founder and motor racing fan Fernando Smit draws on his years as a professional kart racer to create the ultimate in comfortable yet perfectly poised seat frames.
Luxury and perfection are integral to Playseats’ mission but so too is value for money. The Playseats range reflect this mantra.
For all Playseats information please go to: