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Get creative with your avatar and win some fantastic prizes

LONDON, 15th December 2008– Xbox 360™ proudly presents‘Free your Avatar’, an exciting new feature that allows you to export your avatar? out of Xbox LIVE? and share with friends and family, either via e-mail or on social networking sites, in an easy one step process.

From today on Xbox.com, users can watch their avatar come to life by simply typing in a Gamertag? The site will include a host of screensavers, wallpapers and festive cards to use as backgrounds, giving people the opportunity to get creative and have fun with the avatars. Those without access to Xbox LIVE can also join in the action by selecting from a gallery of pre created avatars to use as desired.

In addition, the tool will enable more than one avatar to be placed on a background at any time, giving the freedom to create avatar family portraits, Christmas cards with a team of work mates or a scene featuring an entire group of friend’s avatars.

To celebrate the launch of‘Free your Avatar’, Xbox 360 will be running a competition for a limited time only. By simply making the avatar their profile picture on popular social networking sites?, the most creative will be given the chance to win a number of exciting prizes, including an entertainment system and a personalised statue of their avatar.

For full terms and conditions please go to www.xbox.com/en-GB/freeyouravatar.

‘Free Your Avatar’ at www.xbox.com/en-GB/freeyouravatar

- Ends -

For more press information please contact:

Nik Thakkar / nik_thakkar@jcpr.com

Georgina Edwards / georgina_edwards@jcpr.com

Notes to Editors:

1– An avatar is a computer user's representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games a two-dimensional icon (picture) used on Internet forums and other communities

2– A Gamertag is the universal name for a player’s username on Microsoft’s Xbox LIVE

3– Participating social networking sites include: MySpace (UK, France&Germany) Facebook (UK&France), Bebo (UK)

About Xbox LIVE

Xbox LIVE connects more than 14 million members across 26 countries to each other and the entertainment they love. Home of more content from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are— in the living room or across the world. More information can be found online at http://www.xbox.com/en-us/live.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies on demand than any other device connected to the TV. The digital centre of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com