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Serious City-Builder Takes to Kickstarter

MiCMALi’s Upcoming Mobile Game World Agent BRAC Spotlights Urban Poverty

SAN FRANCISCO, March 14, 2014 – Games with social missions publisher, MiCMALi today announced a Kickstarter for a project currently in development, titled World Agent BRAC. In the strategic city-building game, players will take on the role of loan manager for BRAC in Bangladesh. Based on real-world poverty issues, and ultimately guiding impoverished nations with microcredit education, World Agent BRAC tasks players with helping build successful communities in various slums, by giving microcredit loans to deserving borrowers. As the town grows and loans are repaid, players move up the BRAC corporate ladder. A portion of game revenue will support microcredit education for other areas including Africa and Latin America.

Slated for release in Q2 2014 on iOS, Android devices and PC, World Agent BRAC is an entertaining way to learn about - and financially support - poor communities from Asia to Africa. With all of the strategy, engaging gameplay, and amazingly detailed graphics of existing well-known games in the city-building genre, World Agent BRAC also sneaks in some serious lessons in microcredit. By loaning money to residents in game, players help them launch skilled businesses like in the real world: seamstresses, mechanics, farming, herding, food stores, shoe making, and so forth.


World Agent BRAC will bring game players in first world regions face-to-face with slum dwellers. With the extremely limited knowledge and empathy that currently exists surrounding poverty in foreign countries, that’s a huge deal,” said MiCMALi founder Sakuya “Zak” Morimoto. “But we didn’t come at this from an educational angle. The game is designed to be fun. The fact that players can learn something and help people along the way is virtually unrelated to the quality of the gameplay experience.”

Working within the game’s variables, which change randomly to affect clients’ lives, such as population, time, food, water and electricity, players must strategize on both who to loan money to, and how to make sure it gets repaid. Loan decisions are based on a variety of factors, including loan amount, how the money will be used, borrowers’ past history, and so on. Players will monitor the success and failures of current customers, providing support to defaulting borrowers through consultation, group meetings, loan extensions and a purchase tool option that gives players special abilities to save the deal.

"The global discussion on microfinance is largely academic," said Shameran Abed, Associate Director of BRAC Microfinance Programme. "It’s difficult for many people to imagine what it’s like to talk with potential clients every day and figure out how a loan might benefit them. World Agent BRAC is a great initiative to build a deeper understanding of how microfinance really works and have greater empathy for the clients like those that BRAC backs."

Money raised from the Kickstarter campaign will go toward developing all the features, characters and detailed settings in the game, including numerous events that will affect gameplay, such as natural disasters, political demonstrations, contagious diseases and traffic accidents. Stretch goals will go toward MiCMALi’s next project, a game about and benefiting victims of natural disasters. Backers of the Kickstarter campaign will receive special incentives like early access to the game, branded t-shirts, and a mention in the credits.

World Agent BRAC is a win-win-win. Support the project, snag special backer rewards, enjoy the game and help real-world impoverished countries build their economies:


Learn more and become a fan at: https://www.facebook.com/MiCMALi1

About MiCMALi

MiCMALi is a for-profit corporation founded in 2013 by Zak Morimoto and NPO, Alliance Forum Foundation. Headquartered in San Francisco, CA, MiCMALi’s mission is to build a platform where people who are fighting adversities and people who want to support them can share their experience and perspective, and create empathy between them.MiCMALi publishes "GAMES with SOCIAL MISSIONS" to various platforms, including iOS, Android, Windows, and Mac OS. These games provide players an engaging experience of participating in the drama of people who fight development issues, such as poverty or malnutrition, and the joy of contributing directly to the alleviation of those plights. Learn more at http://micmali.com/.

About BRAC

BRAC is a development success story, spreading solutions born in Bangladesh to 11 other countries around the world – a global leader in creating opportunity for the world’s poor. What started out as a limited relief operation in 1972 in a remote village of Bangladesh has turned into the largest development organization in the world. Organizing the poor using communities’ own human and material resources, BRAC catalyzes lasting change, creating an ecosystem in which the poor have the chance to seize control of their own lives. We do this with a holistic development approach geared toward inclusion, using tools like microfinance, education, healthcare, legal services, community empowerment, social enterprises and BRAC University. Our work now touches the lives of an estimated 135 million people, with staff and BRAC-trained entrepreneurs numbering in the hundreds of thousands, a global movement bringing change to 12 countries in Asia, Africa and the Caribbean.

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