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SEGA Announces Auction to Support Relief Efforts in Japan

San Francisco, (March 23, 2011)– SEGA® of America, Inc. today announced a new initiative that will allow its fans to help aid in relief efforts for the country of Japan. The company is currently auctioning off 20 pieces of unique, one-of-a-kind merchandise with more to come. 100% of the proceeds from the auctions will be donated to the American Red Cross to support the organization in its efforts to aid and assist Japan.

Some of the items up for auction include:

    <*> Yakuza™ track jacket <*>Signed original copy of Valkyria Chronicles™ for PS3 <*> Sonic The Hedgehog™ 15 th Anniversary Statue <*>SEGA Dreamcast™ Hoodie <*> Yakuza 4 Model Car Kit <*> Sonic Colors™ Kiosk Station Art <*> Outrun™ Art signed by SEGA legend Yu Suzuki
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You can find a list of every item available in the ongoing auctions here http://bit.ly/ekJHNW.

This auction is part of the Play For Japan campaign, a video game industry initiative to raise money for earthquake and tsunami relief in Japan. To find more info on this initiative, and to learn how to participate, visit us at http://www.playforjapan.org.

Your gift to the American Red Cross will support our disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. On those rare occasions when donations exceed American Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters.

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA's global website site is located at www.sega.com.

Contact:

Kerstin Mueller

SEGA of America

kerstin.mueller@sega.com

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