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SCI-FI-LONDON 2010 confirms Blizzard Entertainment as official games sponsor

FOR IMMEDIATE RELEASE: London, UK– 25th March 2010

SCI-FI-LONDON today announced that Blizzard Entertainment will be the official games sponsor for this year’s SCI-FI-LONDON - the UK’s premier science-fiction and fantastic film festival which will run from 28th April– 3rd May 2010 at the Apollo cinema Piccadilly Circus.

At this event, Blizzard Entertainment will showcase its highly anticipated real-time strategy game, StarCraft? II: Wings of Liberty™. StarCraft II will combine lightning-fast action with cinematic storytelling, presenting a cast of new heroes and familiar faces in Blizzard Entertainment's gritty sci-fi setting. Blizzard Entertainment is currently holding a multiplayer beta test of StarCraft II for players around the world, and festival attendees will have an opportunity to try the beta test for themselves during the event.

Festival director Louis Savy said: "Every year we aim to bring the vanguard of global sci-fi to a dedicated audience of UK film fans. StarCraft definitely rates as one of most recognised science-fiction game series in the world, and we’re delighted that StarCraft II: Wings of Liberty will be presented alongside our programme of movies and events.”

“As a company of science fiction and fantasy buffs, we're working hard to provide a compelling gameplay experience and tell an epic story with StarCraft II: Wings of Liberty,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.“SCI-FI-LONDON is a unique opportunity for us to present StarCraft II to an audience of people who share our passion, and we’re excited to be participating."

Blizzard Entertainment’s StarCraft II: Wings of Liberty is scheduled to launch in mid 2010. For more details on the game, visit the official website at www.starcraft2.com.

Further information regarding the presentation of StarCraft II: Wings of Liberty at SCI-FI-LONDON film festival will be forthcoming at www.sci-fi-london.com in the weeks leading up to the event.

For images and film details go here>>

About SCI-FI-LONDON:

SCI-FI-LONDON, now in its 9th year, is the UK's premier dedicated sci-fi and fantasy film festival. It screens world and UK film premieres, documentaries and a selection of classic sci-fi titles. SCI-FI-LONDON also has a strong international shorts programme and screens a short film with every feature screening. It also holds a film school and filmmaking competitions to encourage more science fiction films to be made in the UK - www.sci-fi-london.com

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft? and the Warcraft?, StarCraft?, and Diablo? series, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net?, is one of the largest in the world, with millions of active players.

For information on the SCI-FI-LONDON Festival contact:

Frazer Nash at Frazer Nash Communications:

Tel: 44 (0) 1296712522

Email: fnc@frazer-nash-communications.co.uk

Louis Savy, Festival Director:

Tel: +44 (0) 7588 681 566

Email: louis@sci-fi-london.co.uk

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