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Saddle Up for 'My Horse and Me(TM)!

Atari Announces the Definitive FEI Licensed Equestrian Sports and Lifestyle Game, Coming to PC, Wii and Nintendo DS this Fall

NEW YORK, July 18: -- Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and a third-party video game publisher, today announced that it will publish My Horse and Me, the complete horseback riding and equestrian lifestyle video game experience for PC, Wii TM and Nintendo DS TM . Boasting the first and only exclusive worldwide license from the world's foremost horse sports organization, the Federation Equestre Internationale FEI (International Equestrian Federation), My Horse and Me features a realistic and immersive video game representation of the world of equestrian sports and is being developed by W!Games for Wii and PC and by Mistic for the DS.

Delivering all the excitement and fun of the equestrian life, from sports and leisure riding to horse care, My Horse and Me is a unique gaming experience for anyone with an interest or passion for horses. The game features the most accurate horse models and animations yet realized in a video game, alongside a richly rewarding game play experience, all set against a beautiful backdrop of charming indoor and outdoor environments.

"We are looking forward to providing the horse-enthusiast community with a rich and authentic game that allows gamers to take care of and compete in a variety of challenges with their horse." said Emily Anadu, Senior Product Manager, Atari Inc. "The game's distinctive and charming depiction of these noble animals is sure to win the hearts of horse devotees."

My Horse and Me has a rich variety of game play modes and options to give players a deep and rewarding experience. The Championship mode lets the player take part in competitions at indoor and outdoor locations around the globe ranging from rustic stables and classical riding schools to world-class tournament locations. A series of fun mini-games offer a variety of game play experiences alongside rewarding horse care game play and extensive customization.

The first horse sports simulation game to launch for Wii, My Horse and Me on Wii and PC is the first title of its kind to offer both first and third person camera modes, putting riders right in the saddle and creating a perfect training tool for practicing disciplines that riders face in real life.

For more information on Atari and its entire product line-up please visit www.atari.com.

For more information about the FEI please visit www.horsesport.org.

About Atari, Inc.

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre- defining franchises such as Test Drive ? and mass-market and children's franchises such as Dragon Ball Z ? . Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

About W!Games

W!Games ( www.wgames.biz) is a developer of games for console and PC. The studio is based in Amsterdam, the Netherlands and was founded in 2005. The studio is working on multiple projects of which the first is being published by Atari.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, and GameStop; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

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