< Back to Press Releases


RuneScape's annual community event returns, and will see in-game Bonds used for free entry, accommodation and more

Cambridge, UK - July 24, 2014 -  Jagex Games Studio, makers of the multi-award winning fantasy MMORPG,  RuneScape , have unveiled plans for the game's annual fan convention: RuneFest. This year, players will have the option to attend for free by using their in-game gold reserves and bartering with the community for Bonds, which can then be used to not only acquire a ticket to RuneFest, but swapped for accommodation, merchandise, and more, without a penny spent!

This year, RuneFest will take place on Saturday, October 11 at Tobacco Dock, London, and give RuneScape fans the chance to meet the developers behind the game, as well as get a sneak peek at content planned for the future. In addition to being purchasable with Bonds, tickets can also be bought for £99 (~ $169 USD) when they go on sale Monday, July 28. Jagex has partnered with a local hotel, so accommodation can be purchased by attendees with Bonds. The virtual currency can also be swapped for Crystal Coins allowing RuneFest visitors to secure consumables and merchandise at the event itself for free.

"Over the past 13 years RuneScape has built up a loyal fan base who are as enthusiastic about the game as we are," said Jane Ryan, community and events director at Jagex. "RuneFest is our chance to celebrate everything that makes RuneScape special with those who mean the most to us: our players. This year, we wanted to make sure as many of our players could join us as possible, so we're allowing players to purchase pretty much everything with their in-game currency. Players can essentially come to the entire event, without spending a single penny!"

RuneScape Bonds were introduced into the game in September 2013 and are available to buy either with real world cash or in-game gold from the RuneScape website. To join in with the RuneScape community and become a part of RuneScape today, visit www.RuneScape.com.

To learn more about RuneFest go here

Notes to Editor

The cost (in Bonds) for the ticket and hotel packages are as follows:

Ticket Only

  • 1 RuneFest ticket = 35 Bonds
  • 2 RuneFest tickets = 70 Bonds 
Hotel Only
  • 1 twin room on October 10 = 55 Bonds
  • 1 twin room on October 11 = 55 Bonds 
Ticket and Hotel Package
  • 2 RuneFest tickets plus twin room on October 10 = 125 Bonds
  • 2 RuneFest tickets plus twin room on October 11 = 125 Bonds
  • 2 RuneFest tickets plus twin room for both nights (10th and 11th) = 180 Bonds 
Crystal Coins are available in the following packages:
  • 1 Bond = 10 Crystal Coins (equivalent to £2.50 or ~$4.25 USD)
  • 5 Bonds = 50 Crystal Coins (equivalent to £12.50 or ~$22 USD)
  • 20 Bonds = 200 Crystal Coins (equivalent to £50 or ~$85 USD)
About Jagex

Starting in 2001 with their flagship free-to-play adventure game, RuneScape, Jagex has created a long-standing reputation for crafting the world's best online games services. Today they stand as the UK's largest independent games developers and publishers. With over 40 titles published to date, Jagex prides itself on developing and publishing hugely popular, accessible, free-to-play online games for millions of players globally. For more information please visit www.Jagex.com.

About RuneScape

Venture forth into the rich and immersive medieval fantasy world of Gielinor, where even the smallest of actions affect the vast world around you. Recognised repeatedly by Guinness World Records as the world's most popular free-to-play MMORPG, with over 200 million players and counting. RuneScape offers unparalleled levels of choice to its players, where they can be anyone, slay anything and go anywhere in their own unique open world adventure, all within the browser window. Start your greatest adventure today at www.RuneScape.com.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com