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RUGBY CHALLENGE VIDEOGAME INITIAL RELEASE DATES ANNOUNCED

Available At Retail from 2 September 2011

SYDNEY, Australia– August 24, 2011– Tru Blu Entertainment announced today Rugby Challenge for PlayStation ? 3 and Microsoft Xbox 360 ? would release in New Zealand on 2 September, and Australia and South Africa on 8 September.? The game will be marketed in New Zealand as All Blacks Rugby Challenge, Wallabies Rugby Challenge in Australia, and Jonah Lomu Rugby Challenge in the rest of the world.

“The anticipation for Rugby Challenge has reached fever pitch, and we are excited to finally announce a release date” said Sebastian Giompaolo, Managing Director for Tru Blu Entertainment.“We look forward to delivering the game into the hands of eager fans across all major markets”.

The features and content of Rugby Challenge include:?

????????? Play in Single Match Mode, Competition Mode, and multi year Career Mode as well as extensive help and Tutorial Mode options available for players new to the sport

????????? 96 teams and 31 stadia featured including official team and competition licenses for the All Blacks, the Qantas Wallabies, the USA Eagles, Bledisloe Cup, AU/NZ Super Rugby, Aviva Premiership Rugby, TOP 14 Orange, RaboDirect PRO12, ITM Cup, and Ranfurly Shield

????????? Enjoy the game with groups of friends locally, or compete in online multiplayer with support up to 4v4 via PlayStation ? Network, Xbox LIVE ? , or Steam

????????? Create or customise players, teams, and competitions using the extensive customisation tools to shape the game to your own preferences and keep the game fresh season after season

????????? Dynamic presentation delivers a true on-field rugby experience with enhanced replay angles, lifelike cut-scenes, rich sound, and real-time commentary from seasoned rugby commentator Grant Nisbett and former All Blacks halfback Justin Marshall

Rugby Challenge, developed by Sidhe, will also be available for the upcoming PS Vita platform at a later date.

More information and ongoing updates about the game can be found at the official website http://www.rugbychallengegame.com

About HES

Home Entertainment Suppliers Pty Ltd (HES) are a Sydney-based firm specialising in the distribution of video game consoles, games and accessories throughout the Australian market. Established in 1984, HES are the exclusive distributors of Mad Catz and Tru Blu games in Australia, including 2003’s record breaking NRL Rugby League for PS2, XBOX and PC. HES also have a video game publishing arm, Tru Blu Entertainment.

About Sidhe

Founded in 1997, Sidhe is an award-winning developer of console, handheld and PC games. The largest game production studio in New Zealand, Sidhe has a proven track record of creating high-quality, mass-market, licensed and original titles for a worldwide audience. The studio has produced more than 20 high-profile titles including the award winning original titles GripShift ? and Shatter ? , Speed Racer The Videogame, as well as multiple games based on the NRL Rugby League franchise.? Sidhe also creates and publishes Smartphone and tablet content under their PikPok label. For more information on Sidhe, please visit: www.sidhe.co.nz

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Note to Editors: more media and information can be found at www.rugbychallengegame.com with a game trailer available at http://www.facebook.com/RugbyChallengeGame?

PR Contact:

Sebastian Giompaolo

Managing Director

Home Entertainment Suppliers Pty Ltd

Ph: +61 2 9533 3055

Fx: +61 2 9533 3277

www.trublu.com.au

sebastian@hes.net

European/UK contact:

Premier PR

Simon Byron

simon.byron@premierpr.com

USA PR Contact:

Alex Verrey

Ph?: +44 (0) 1908 336 538

averrey@madcatz.com

Sidhe PR Contact:

International Digital Entertainment Agency

Ph: +1-415-299-2156

pr@sidhe.co.nz

Distribution Contact:

Australia

Home Entertainment Suppliers

sales@hes.net

www.hes.net

New Zealand

Gamewizz Interactive

info@gamewizz.co.nz

www.gamewizz.com

France

Tagmae

tagmae@mac.com

www.tagmae.com

UK and Republic of Ireland

Alternative Software Ltd

sales@alternativesoftware.com

www.alternativesoftware.com

South Africa

Megarom Interactive

megagamers@megarom.co.za

www.megarom.co.za?

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