< Back to Press Releases

ROCKET TO A WHOLE NEW LEVEL WITH SKYLANDERS AT ASDA

March 2013

?????? New Skylander figurine‘Molten Hot Dog’ lands exclusively in Asda stores

?????? With only 10,000 available nationwide, figurines are expected to sell out within 10 days

?????? Figurines to land in stores on Tuesday 2 nd?April for just?8.00

Chart-topping video game, Skylanders is set to unleash a brand new limited edition character on Tuesday 2 nd?April exclusive to Asda.? Gaming enthusiasts will be able to unlock a new level with the limited edition figurine,‘Molten Hot Dog’, on sale for just?8.00.

The game that is a favourite amongst youngsters hit the UK by storm last year in 2012 and is set to continue its success with this latest figurine release. Based on a war against the wicked enemy KAOS, gamers can skip through to new levels with help from the limited edition Skylander toys that are released sporadically throughout the year. Each of these sought after characters have a unique number printed on its back taking them one step closer to defeating KAOS.

‘Molten Hot Dog’ has already caused a frenzy in America and will now be available for the first time in the UK and is only available at Asda stores. The fiery hot dog, which attacks with a feisty firebark and other scorching talents, is set to be a gaming must-have, but with only 10,000 available the supermarket expects the figurine to be sold out within days.

Ben Encell, Asda’s Video Game Buyer? says?“Skylanders is one of the most popular games worldwide today and we are absolutely thrilled to be selling an exclusive new character for everyone to enjoy. To prevent gamers from missing out on this chance to get the limited edition figurine we urge customers to visit their local Asda store as soon as possible"??

‘Molten Hot Dog’ will hit Asda stores nationwide on Tuesday 2 nd?April. Don’t miss your chance, hot foot to you local Asda or? www.asda.com

-ends-

Further Information:? Maria Lancaster????????????????? ASDAGM@freud.com?or 0203 003 6609

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 180,000 dedicated Asda colleagues serving customers from 564 stores, including 32 Supercentres, 314 Superstores, 255 pharmacies, 32 Asda Living stores, 179 Supermarkets, 25 depots and seven recycling centres across the UK.? Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by? www.ASDA,com?Asda joined Walmart, the world’s number one retailer, in 1999.

?

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com