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Virtual Goods Payment Provider Now Serves Millions of New Players in Local Currencies

SAN FRANCISCO – October 1, 2013 – Rixty, a global leading cash-based alternative payment platform for online games, virtual goods and digital content, today announced it has expanded distribution of Rixty prepaid cards into Mexico and Canada, adding to its existing presence in the United States and Brazil. Major retail chains will now carry Rixty branded cards, including Canada’s Loblaws stores and Blockbuster stores in Mexico.

“Paying for online entertainment without a credit card just got easier,” said Ted Sorom, CEO of Rixty, Inc. “Now anyone in North America with cash and coins can convert that money into online purchasing power for an exciting array of online entertainment.”

The new Rixty cards are priced in local currency, allowing game publishers to monetize players in Canadian dollars and Mexican pesos. This gives game developers the opportunity to reach millions of new players without the cost and logistics of having to manage an individual retail prepaid card program.

“Rixty has been a longtime monetization partner with Wargaming, and we're looking forward to their distribution expansion throughout North America. By working with Rixty, we're now able to provide our hundreds of thousands of World of Tanks and future World of Warplanes players in Mexico and Canada with easy access to localized payment options to purchase virtual currency and other items in our games,” stated Elena Emelyanova, Monetization Manager, Wargaming.net.

Rixty currently distributes prepaid cards in local currency throughout the US, Canada, Mexico and Brazil. Stores are searchable via an online locator to make finding a Rixty point-of-sale location quick and hassle-free. Learn more at http://www.rixty.com.

About Rixty

Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual worlds and all types of digital content. Consumers can pay without a credit card and without exposing confidential information by converting cash to Rixty value at 140,000 stores in the US and Brazil or nearly 500,000 locations worldwide. Online game and website publishers use Rixty to engage with and monetize a larger percentage of users. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps these publishers increase sales, enable new business models and attract new customers. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo or email bizdev(at)rixty(dot)com.

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