< Back to Press Releases

Rising Star Games targets mainstream audience with major presence at the MCM Expo

Leading publisher of Japanese video games takes significant space in the Games Village at Bank Holiday ExCeL event

Monday 24th May 2010: Rising Star Games has today confirmed it will have a key presence at this weekend's MCM Expo, with Samurai Shodown Sen ( Xbox 360) and No More Heroes 2: Desperate Struggle (Wii) both fully playable at the event at London's ExCeL.

The largest consumer event of its kind in the UK, fans of sci-fi, manga and anime hail the MCM Expo as one of the most important events of the year; given the video games crossover, Rising Star Games as 'The Home of Japanese Games' is a perfect fit for the event.

At its third appearance at the show, the Rising Star Games stand will be built in the style of a traditional Japanese room and will include a number of demo pods to try out Samurai Shodown Sen (out now) and No More Heroes 2 (out 28th May), giving attendees valuable hands-on time. Plus, visitors to its stand in the Games Village will also receive an exclusive No More Heroes 2 poster.

MCM Expo is well known as a prime opportunity to see the next big thing and, following previous successes at the event, Rising Star Games plans to continue exhibiting at future expos to reinforce its standing as a top publisher of Japanese video games.

"We are delighted to be a part of MCM Expo this weekend," says Martin Defries, managing director, Rising Star Games. "Visitors to the event make up our key target market for games like Samurai Shodown Sen and No More Heroes 2: Desperate Struggle, and we guarantee that anyone who drops by our stand at the Expo won't be disappointed."

Rising Star Games will also use the event to attract more sign-ups to Hoshi, its popular online community where members receive exclusive news, previews, images, trailers and press announcements via regular emails. Signing up to Hoshi also gives people access to the forum and money saving offers.

Plus, thanks to a deal with Joystick Junkies, Rising Star Games staff will be showcasing one design from its brand new range of T-shirts at the MCM Expo.

MCM Expo takes place 29th-30th May at London's ExCeL. Rising Star Games will be located in the Games Village, next to Nintendo.

Assets for No More Heroes 2 and Samurai Shodown Sen can be downloaded here.

Sign up to Rising Star Game's Media Bank here: www.risingstargamesmediabank.com

For further information please contact:

Ali Wood (Premier PR)

ali.wood@premierpr.com

Yen Hau (Rising Star Games)

yen.hau@risingstargames.com

France - Namco Bandai Partners

Emilie Berndt

eberndt@namcobandaipartners.com

Germany - Koch Media

Andrea Stepper

A.Stepper@kochmedia.com

Spain - Namco Bandai Partners

David Fraile La Ossa

dfraile@namcobandaipartners.com

Italy - Cidiverte

Giovanna Cosentino

gcosentino@cidiverte.it

Benelux - CLD Distribution

Philippe Coopmans

philippe@cld.be

Nordic - Bergsala

Johan Lenngerd

johan.lenngerd@bergsala.se

Australia - All Interactive Entertainment

Simon Stewart

simon.stewart@allinteractive.com.au

- END -

About Rising Star Games

Rising Star Games Limited is a video games publisher for Microsoft Xbox 360, Nintendo DS™ and Wii™, Sony PS3 and PSP™ in the PAL territory. A joint venture between Japanese video game publisher and content developer Intergrow Inc and long standing Nintendo Nordic distributor Bergsala AB, Rising Star Games is now in its sixth year of trading and has published more than 50 titles including the worldwide hit series Harvest Moon alongside the renowned renegade Nintendo Wii title, No More Heroes. For more information please go to www.risingstargames.com.

Twitter: twitter.com/RisingStarGames

Facebook: facebook.com/RisingStarGames

YouTube: youtube.com/RisingStarGames

About Hoshi

Within Hoshi you will discover the rich and intricate tapestry of Japanese gaming. Explore the latest releases, catch up on the latest news, discover new worlds and new characters, and most importantly interact and share your experiences with like-minded fans from around the world.

Join us now and we will keep you exclusively up to date with news, competitions, and special offers:

www.risingstargames.com/hoshi

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com