Prague, Czech Republic, October 29, 2013 - Dumadu is the latest major game developer to partner with cashplay.co, a monetization platform that enables game developers and publishers to integrate cash-based player-versus-player tournaments into their games.
Headquartered in Bangalore, India, Dumadu is one of the world's leading game design and development companies, offering a wide range of mobile games for the iOS, Android and Windows platforms, among them Pocket Bowling 3D, Pool 3D and the Dark Runner series. The first Dumadu title to integrate with cashplay.co is set to be Pocket Bowling 3D.
Cashplay.co monetizes mobile and online games via player-versus-player cash tournaments, enabling developers to generate revenue from their games by offering gamers the ability to compete against each other for real money.
Cashplay.co offers its service in all but 13 countries worldwide and allows gamers to easily make payments via PayPal, Visa and MasterCard, services available for cash-based skill gaming exclusively on the cashplay.co platform.
Jarrod Epps, CEO of cashplay.co, said: "Partnering with a major player like Dumadu is both an exciting opportunity and further proof that gaming's mainstream monetization models need modernization through a more engaging model. Games with more than a million downloads are struggling to break even using freemium or advertising while our platform offers a real alternative to accelerate income, and it’s one that's available worldwide on our system."
Narasimha Reddy, CEO of Dumadu, said: "Cashplay.co's monetization platform is a win-win for companies that love making games and for the people that love playing them. We're able to offer gamers an environment free from distractions and disruptions, employing a monetization technique that not only works but which makes our games even more exciting."
Having received $3 million in funding, cashplay.co offers easy integration into online and mobile games for a developer community needing a monetization model that doesn't detract from the game experience. Backed by an experienced online gaming team using best-in-class technology, cashplay.co operates all the fraud-protection, geo-blocking, client-identification and cheat-prevention systems necessary for handling real cash in games. Cashplay is also the only cash gaming platform which has agreements to accept Visa and Mastercard payments worldwide.
Market research commissioned by cashplay.co has found that many gamers are annoyed by disruptive and distracting game monetization techniques such as free-to-play and mobile advertising, and a full 40% would like to be able to bet on the games they play.
Cashplay.co is an easy way for developers to integrate worldwide skill-based player-to-player wagering into online and mobile games, taking an average of two days of development to integrate. Founded by a team of experts with an extensive background in real-cash online gambling as well as social gaming, the group owns a number of businesses built on bespoke cash handling and wagering/transaction services, including BuddyBet.com, and has experience in integrating with nearly 200 websites and game portals.
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