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For Immediate Release

SEATTLE - April 28, 2009 - Time's running out. The organizers of the PAX gaming festival today gave the final call for this year's "The PAX 10" applications. Independent developers seeking to participate must submit their original game creations to http://paxsite.com/pax10.php by May 9 to be considered for the 2009 showcase.

A panel of 50 industry experts, including Penny Arcade's own Gabe and Tycho, will select the ten best submissions in terms of gameplay and overall "fun factor" for inclusion in The PAX 10. Winners will be announced in July and invited to show off their hard work in the PAX 2009 Exhibition Hall Sept. 4-6 at the Washington State Convention and Trade Center.

Those selected as members of The PAX 10 independent games showcase will receive:

• Recognition in an announcement on www.penny-arcade.com and www.paxsite.com as a member of The PAX 10

• Four PAX 2009 Exhibition Hall badges, granting access to everything regular exhibitors receive

• A kiosk in the PAX Exhibition Hall to demo their game to attendees, media and industry professionals

• Fame and glory!

"May 9 is just a few short days away," said Robert Khoo of Penny Arcade. "We have already gotten some great entries, but want to be sure that everyone interested gets the chance to send in their special something for consideration."

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving over 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.


Media Contacts

For further information regarding Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series

Carolyn Carnes

Flash Fire Communications

866-205-5670 x500


For PAX 2009 media registration

PAX Media Liaison



For other inquiries

Amber Fechko

PAX Program Manager



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