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Stockholm, Sweden - April 20, 2011 /GameBlast/ - Donya® Labs, the leading provider of automatic 3D-optimization tools for the game industry, today announced a new licensing agreement with Korean game developer Reloaded Studios. Simplygon's powerful 3D-optimization features have been integrated into the art pipeline to automatically create LOD (Level of Detail) models in upcoming Massively Multiplayer Online title "The Day". The game - a third-person action MMO for PC that will feature a unique, immersive story set in the near future - is in development by Reloaded Studios and powered by CryENGINE 2.

"It takes vast amount of time and man-months to work on LOD on art assets in MMO games. We're positively sure that Simplygon will help us reduce and automate this process", explained Brad Kim, Senior Programmer for Reloaded Studio's Tech Team.

Like Reloaded Studios, numerous developers of content-heavy 3D games are deciding to invest in the automatic process Simplygon brings to the table. As the optimization toolkit nears its 3.5 release, it has been licensed and implemented in the content pipeline for announced and unannounced game in all its main markets, including North America, South Korea and Japan. Development for a wide spread of game genres and platforms benefit from Simplygon but especially content-heavy titles in open-world environments.

In MMO game development it is pertinent to use less-complex models, usually called LODs, for far-away objects to render more efficiently, e.g. with fewer draw calls, to save memory and processing power. LODs can increase performance radically without lowering visually quality, but when these must be created manually, artists are faced with hours of tedious work for each model in the game. MMO games often contain tens of thousands of models, making this process a serious bottleneck unless you have the proper tools.

For more information on Simplygon please go to www.simplygon.com.

About Reloaded Studios

Reloaded Studios, Inc. ("Reloaded Studios") was founded in Seoul, Korea in 2007 by one of the Korea's online game pioneer Ki-Yong Cho, Co-Founder of Webzen (Nasdaq: WZEN) and Creator of MMORPG "MU" which became a phenomenal success across Asia with more than 50 mil subscribers.?The other key members of Reloaded Studios consist of MMO game industry veterans with tremendous development experience and network.? Reloaded Studios is currently developing AAA action oriented next-gen MMO titled "THE DAY" which entails the story of Earth's past and future, time traveling, and?conspiracies.??For more information about Reloaded Studios, please visit www.reloadedstudios.com.?

About Donya Labs

Headquartered in Sweden, Donya Labs was founded in 2006. Donya is the premier developer and provider of automatic 3D-optimization solutions, and is dedicated to helping professional game developers streamline their 3D-content pipeline. Donya's revolutionary software Simplygon automates optimization of 3D assets to shorten production time and reduce development cost. Donya Labs' 3D-optimization solutions have been licensed by game developers such as BioWare, NCsoft and CCP Games as well as companies in other industries, such as Boeing Phantom Works. For additional information about Donya Labs and Simplygon, visit www.simplygon.com

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners.

Copyright? 2011 Donya Labs. All Rights Reserved.

For further information, please contact

Donya Labs Media:

Martin Ekdal

VP of Marketing

+46 733 14 94 00


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