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Quo Vadis: Panel Discussion Localisation– Is it Worth It? Views, Experiences, Opinions ...

Iris Ludolf moderates panel discussion at Quo Vadis 2011.

The Quo Vadis German Games Days held in Berlin from 2– 4 April will see Partnertrans co-founder Iris Ludolf chair a panel discussion taking a closer look at the business aspects of localisation.

“Localisation is an increasingly integral part of the development process,” explains Iris Ludolf.“In our discussion, we want to examine the facts and success models behind it.”

Alongside the general aspects of localisation, the panel will also cover which points make localising a title worthwhile; which trends in which languages have been detected; and whether there has been a shift in the demand for certain languages.

Plus, the latest market figures concerning the demand from gamers in the USA, UK, Germany, France, Spain, Russia, Brazil and Mexico for localised games will be presented.

The panel discussion Localisation– Is it Worth It? Views, Experiences, Opinions ... will be held on 4 May between 3.15 pm and 4.45 pm in Room A04.

The following experts from the gaming industry will discuss their experiences regarding localisation:

Dr. Stefan Behrens, Head of Game Operations, Aeria Games Europe

Sarah Beuter, Head of Localization, Gameforge AG

Bj?rn Loesing, Producer, OnNet Europe

Christian Sauer, Head of Product Management, gamigo AG

Henning Schmid, Product Manager Online Games, Frogster Online Gaming GmbH

Alexander Zacherl, Managing Director, Bit Barons GmbH

“Independent development studios don’t have publishers to pass their games on to for localisation. Indie developers wishing to reach a large gaming community need a smoothly implemented work flow to be able to deliver the localisation of even small projects on time,” says Alexander Zacherl, Managing Director of Bit Barons GmbH and panel member.


About Aeria Games Europe

Aeria Games&Entertainment is the leader in free-to-play massively multiplayer online (MMO) games in North America, Latin America, and Europe. Since our debut in 2006, we have been at the forefront of pioneering online games through our offices in Santa Clara, Berlin, S?o Paulo and Tokyo. We are home to a community of over 17 million gamers and offer a diverse catalogue of titles including such hits as Shaiya, Last Chaos, Grand Fantasia, WolfTeam, and Rohan.

About Bit Barons GmbH

Bit Barons GmbH is an emerging development studio for digital games. The company is based in Munich (Germany)? and consists of Sergej Klementinovski (Development Director), Alexander Widl (Lead Designer) and Alexander Zacherl (Managing Director). The core team is currently working on its first title Astroslugs which will be released for Windows PC and Mac OSX in Q1 2011 and subsequently? on mobile devices. This project is being backed by the EXIST support program of the German Federal Ministry of Economics and Technology (BMWi) which is co-financed by funding of the European Social Fund (ESF). Head for http://www.bitbarons.com and http://www.astroslugs.com for more information about the game and its developer.

About Frogster Online Gaming GmbH

Frogster - We take you to a new world!

The Frogster group, based in Berlin, is a listed online games publisher. Frogster specialises in the sales and marketing of virtual worlds, so-called Massively Multiplayer Online Games (MMOGs). Its top titles Runes of Magic and Bounty Bay Online have already won Frogster over 5 million gamers. The forthcoming release of TERA and Mythos in 2011 sees the company announce two very promising new MMOGs. Bounty Bay Live and Throne of Fire will also soon see Frogster enter the browser games market. The Frogster group currently employs more than 200 staff in games development, licensing, IT, web design and programming, product management, marketing, PR, web publishing, community management, customer support, sales, hosting, billing, finance and administration. Its subsidiaries Frogster Online Gaming, Frogster America and Frogster Pacific market and operate its games in Europe, America and Oceania. Website: www.frogster.de

About Gameforge AG

Gameforge AG, based in Karlsruhe, is Europe’s most successful online games provider, bringing gamers together from over 75 countries and in 50 languages. The Gameforge portfolio includes well-known titles such as OGame, Europe 1400, 4Story and many more online gaming hits, as well as Europe’s most successful MMORPG, Metin2.

Its headquarters in Karlsruhe alone now employs more than 450 staff members from over 30 countries. Together with its subsidiaries in Berlin, Heidelberg, Hamburg and San Francisco, there are more than 750 people working for the Gameforge group.

About Gamigo AG

gamigo, a subsidiary of Axel Springer AG, is based in Hamburg, Germany and is a leading publisher of Massively Multiplayer Online Games (MMOGs) in Europe and North America. The company was founded in 2001 and has since grown to become not only one of the largest but also one of the most experienced companies in free-to-play online gaming.

With fourteen games in seven languages to date, the company is continuously expanding by adding new titles in new languages and territories. Thanks to its success in the European market, gamigo is growing at an incredible pace. In 2010 a subsidiary was opened in New York and service began for the company’s first games in North America.

Beyond that, gamigo is also working with experienced partners to offer our self-produced games to an even larger audience around the globe.

About OnNet Europe

OnNet Europe operates the European offshoot of the successful free-to-play games portal GamesCampus. A subsidiary of the development studio Shot Online, OnNet Korea, its European headquarters in Berlin has been responsible for operations in Germany, France and Spain since May 2010.

German, French and Spanish versions of the popular golf simulation game Shot Online, as well German and French versions of the martial arts MMORPG 9Dragons, are free to play on GamesCampus.eu. Plus, the second quarter of 2011 will see the release of the anime MMORPG Legend of Edda. Hardcore PvP fans will not only be captivated by its visuals, but also by its massive realm-vs-realm-mode battles involving hundreds of players.

About Partnertrans GmbH

Formed in 1998, Partnertrans is now one of the world's leading providers of localisation solutions to the interactive entertainment industry. Partnertrans, with offices in Germany and the UK, has worked on thousands of projects to date like The Lord of the Rings Online: The Shadows of Angmar and The Mines of Moria (2006-2008), DC Universe Onlilne as well as Shape: Your Fitness Evolved to name but a few.

The founders of Partnertrans have a combined total of over 30 years' experience in the localisation industry. Their range of services include localisation project evaluation, localisation project management, translation from and to all of the world's major languages, voice production, localisation quality assurance, proofreading, editing, localisation of graphic material, implementation of localised assets, layout of print materials, adaptation of marketing materials (including websites) for target markets and DVD-related work, 1st party paper part submissions and approvals, USK rating submissions, porting and port testing.

Three times Develop Award Finalist and ME Award Finalist, Partnertrans is a member of G.A.M.E. and provides localisation services for all platforms, including mobiles and handhelds.

For more information, please visit www.partnertrans.com.

Aeria Games Europe

Dr. Stefan Behrens

+49 (0)30 340 6006 40


Bit Barons GmbH

Alexander Zacherl

+49 (0)89 41617744


Frogster Online Gaming GmbH

Henning Schmid

+49 (0)30-28 47 01 651


Gameforge AG

Gunnar Lott

+49 (721) 354808-0


Gamigo AG

Christian Sauer

Head of Product Management

OnNet Europe

swordfish pr

Freyja Melhorn

+49(0)89 600 316 43


Partnertrans GmbH

Iris Ludolf

+49 (0)2104 172659


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