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Publishers Interested in Launching Titles to the Japanese Market Can Meet Pole To Win Face-to-Face at E3

PTW Dominates Localization Services, Testing 40% of All Games Launched in Japan


SUNNYVALE, Calif. -- May 26, 2010– Publishers interested in introducing games to the Japanese market can meet face-to-face with managers from Pole To Win (PTW), one of the world’s largest game testing companies, just before crunch season for the 2010/2011 development cycle at Game Connection June 15-17 at E3 Expo in Los Angeles.

PTW, which operates seven studios in Japan and employs more than 2,000 testers that can supply 24/7 production, provides professional quality assurance (QA), localization, focus group testing and (CRM) customer relationship management to U.S., European and Asian publishers. In addition to its dominance as the primary tester for games to be launched in Japan, PTW has done QA work for 16 of the 20 largest publishers, worldwide.

At Game Connection, publishers interested in contracting for testing or localization services will be able to meet and discuss in detail the rates and special handling of any project. Publishers can get“instant” estimates on testing costs at the show and, to make every meeting count, PTW executives will be present in force: -- from Japan, the president, chief sales officer and localization director; from the newly opened U.S. studio, the CEO, testing manager and localization manager.

“Game development has quickly become a global business. Therefore multilingual services have become a necessity in order for titles to reach the widest possible audience,” said Teppei Tachibana, President and CEO of Pole To Win America, and a senior corporate officer and board member of PTW.“We can show E3 and Game Connection attendees how Pole To Win can help titles developed originally for the U.S. or European audiences overcome cultural barriers and break sales records in Japan.”

PTW’s booth will be located on the Concourse Hall of E3 Expo (booth 6004). Meetings with PTW can be booked through Game Connection’s web interface.

For a complete list of services and more information, please visit the PTWA website at www.poletowinamerica.com or the PTW site, www.ptw.co.jp.

About Pole To Win Co., Ltd.

Pole To Win has provided professional video game testing and QA to the game market since 1994, adding localization services in 2002. The company works for publishers worldwide and on about 40 percent of all products published in Japan.

In the last decade, PTW has expanded into testing for mobile phone applications, personal computer software suites, enterprise software, business systems and other fields where software testing is needed.

Media contact:

Derek Asato or Luis Levy

The Bohle Company

310 785 0515 Ext 201 / 204

derek@bohle.com / luis@bohle.com

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