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Programming iOS 4

Fundamentals of iPhone, iPad, and iPod touch Development

By: Matt Neuburg

HIGHLIGHT

The complete reference for anyone who wants to write an iPad or iPhone app.

Why to buy: The complete reference for anyone who wants to write an iPad or iPhone app.

KEY SELLING POINTS

Takes a full, rigorous approach, documenting the facts and teaching the key concepts?iPhone and iPad programmers need to know

Satisfies a broad audience, from people who are getting started on up to experienced?iPhone programmers who need a comprehensive reference

Covers both the iPhone and iPad platforms, supporting Apple's recommended?"universal app" approach

AUDIENCE

iPhone, iPod touch, and iPad developers

ABOUT THE TECHNOLOGY

The iPhone book market is hot, having generated over $5 million in sales revenue in 2009.?O'Reilly books command 34% of the iPhone consumer book segment, led by David?Pogue's popular "iPhone: The Missing Manual, Third Edition" (9780596804299).

RELATED O'REILLY MEDIA TITLES

9780596806439 Learning iPhone Programming

9780596809775 iPhone App Development: The Missing Manual

9781449387822 Head First iPhone and iPad Development, 2E

COMPETING TITLES

iPhone Developer's Cookbook: Building Applications with the iPhone 3.0 SDK (2nd?Edition), Erica Sadun, 978-0321659576, $44.99, December 2009, Addison-Wesley?Professional

Beginning iPhone 3 Development: Exploring the iPhone SDK, Jeff LaMarche and?David Mark, 978-1430224594, $39.99, July 2009, Apress

ABOUT THE AUTHOR

Matt Neuburg has a PhD in Classics and has taught at many universities and colleges. He?has been programming computers since 1968. He has written applications for Mac OS X?and iOS, is a former editor of MacTech Magazine, and is a long-standing contributing editor

for TidBITS. His previous O'Reilly books are Frontier: The Definitive Guide, REALbasic:?The Definitive Guide, and AppleScript: The Definitive Guide. He makes a living writing?books, articles, and software documentation, as well as by programming, consulting, and?training.?

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