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PORTUGUESE (BRAZILIAN) VERSION OF WORLD OF WARCRAFT® NOW AVAILABLE IN EUROPE

PARIS, France– November 30, 2011 --? Blizzard Entertainment, Inc. today announced the availability in Europe of the Portuguese (Brazilian) version of its critically acclaimed massively multiplayer online role-playing game,? World of Warcraft ?. All European players can now choose the Portuguese (Brazilian) language option in the game client at no additional cost. Retail copies of the game, with boxes and documentation fully localized into European Portuguese, will be arriving in stores across Portugal starting December 9.

Additionally, a new? World of Warcraft?realm dedicated to the Portuguese community will be available to all players with a European? World of Warcraft?license starting on December 7. Free character transfers to this realm will be offered from designated realms for a limited time, and a European Portuguese language customer service team is already in place; more information can be found on the official World of Warcraft? forums. The Portuguese (Brazilian) version of the? World of Warcraft?community site will also be brought to Europe, with additional European Portuguese-specific content coming soon.

The? World of Warcraft ? Battle Chest ?(RRP: EUR 14,99) -- which now includes the content of the first expansion,? The Burning Crusade ?-- the second expansion set,? Wrath of the Lich King ?(RRP: EUR 34,99), and the third expansion,? Cataclysm™?(RRP: EUR 34,99) will be available from launch.

Portuguese (Brazilian) is the tenth officially supported language for? World of Warcraft?worldwide, and the sixth supported language in Europe, complementing the existing English, French, German, Spanish and Russian versions.

For more information on? World of Warcraft,?please visit? http://eu.battle.net/wow/en.

For press inquiries, please contact Sara Fernandez in Blizzard Entertainment public relations at sfernandez@blizzard.com or +34 91 490 15 80.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including? World of Warcraft? and the? Warcraft?,? StarCraft?, and Diablo? franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net?, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,”“future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as real time strategy, role playing and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of the most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q filed by Activision Blizzard, Inc., Blizzard Entertainment’s parent company. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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