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PlayStation® Game Runners Public Open Day

Friday October 8th @ Ely’s Yard, The Old Truman Brewery, 91 Brick Lane, London, E1

Following on from the announcement that? BLOCKS?has been chosen as the winning? social game?for the? Game Runners?project we are pleased to?announce details of the? public open day.

Anyone can? drop?in and try BLOCKS?and take part in our? competition.?Please? register your attendance?online?via our? Facebook fan?page ?or on event site between 12pm and?6.30pm.

We would love to hear?your thoughts about BLOCKS via our? Facebook fan?page , we would also like to?announce the Twitter hashtag?#PlayStationGameRunners?where we welcome your tweets on the day.

Throughout the?afternoon an exciting live paint session will be conducted by? End of the Line; a collective of?skilled aerosol artists, designers, illustrators, photographers and producers?who create breathtaking large scale?commissions and conceptual designs. You can?see them in action? here.

ITINERARY:

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    <*> Open play?and? live paint session?12pm to 5pm
??????????????????????? Free play on small BLOCKS format @ 30 stations

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    <*> Final tournament?from 6.30pm
??????????????????????? Groups of people in heats (heat 1– groups of 8 people?x 30 = 240 players, heat 2– groups of 4 people x 30 = 120 players and????????????????????? heat 3 0?groups of 2 x 30 = 60 players)

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    <*> Finals?from 7.30
??????????????????????? Knockout (32?players to 16 players to 8 players to 4 players to final top 2 players)

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    <*> Event finishes?at 8.30pm
NOTES:

Game?Runners?is an? experimental project?where? PlayStation,?members of the? public?and? young people?from diverse backgrounds have?come together to? create social games;?PlayStation believe the?best games are?played as a?group.

The project has been developed by? PlayStation?and? Hide&Seek?with a team of? 8?initial Game Runners?who PlayStation have? picked to train as game designers?to work together to make the?games? relevant to the public.

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-ENDS-

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For further information, interviews and?imagery please contact:

David Farrer on? david.farrer@johndoehub.com

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About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe?(SCEE), based in London, is responsible for the distribution, marketing and?sales of PlayStation?3, PlayStation?2, PSP™ (PlayStation?Portable) and?PlayStation?Network software and?hardware in 99 territories across Europe, the?Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes?entertainment software for these formats, and manages the third party licensing?programs for the?formats in these territories. Since the launch of PlayStation?3 in November 2006, over 38?million units have been sold globally and?continue to be sold at a record level.??Maintaining its position as one of the most successful?consumer?electronic products in history, PlayStation 2 has sold over 146.1 million?systems worldwide.??Since its?launch at the end of 2004, over 62.7 million PSPs have been sold globally,?highlighting the importance of the portable?entertainment market.??With the?huge increase in interest and accessibility of network applications and?network gaming, over 52 million accounts have registered to PlayStation?Network, the free-to-access interactive environment,?and over 1 billion items?have been downloaded.

More information about PlayStation?products can be found at? www.playstation.com.

PlayStation, the PlayStation logo and PSP are registered?trademarks of Sony Computer Entertainment Inc. PS3 is a trademark of Sony?Computer Entertainment Inc. All other trademarks are property of their?respective owners.

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