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PLAYFISH TO PREDICT FUTURE OF SOCIAL GAMING AT EVOLVE IN LONDON

Evolve in London, 8 December 2010

Kristian Segerstrale, general manager and co-founder of highly acclaimed social gaming company Playfish, will give the opening keynote at the first Evolve in London Conference on Wednesday 8 December.

In his presentation - Social Gaming: After the Revolution - Kristian will provide insight into why the emerging social games market is already at a crossroads. He will share his view on how social games will continue to evolve, what is driving this evolution, and why it's not too late to get a piece of the action.

“Social gaming took the conventional video games industry by surprise," commented Segerstrale. "There was a real gap in the market for‘connectedness’ and a few companies, like Playfish, managed to reach a whole new audience and create a new type of gamer. But those‘new’ gamers are now pretty much mainstream. Now, the interesting question is what happens next for social gaming."

Recently acquired by Electronic Arts, Playfish is one of the world’s largest and most respected social gaming companies with more than 250 million games installed and played worldwide on platforms such as Facebook ? , MySpace TM , Google TM , and Bebo. Playfish currently has nearly 60 million monthly active players across its 15 titles– including Facebook hits Pet Society, Restaurant City, and FIFA Superstars– driving more than 1 billion game play sessions every month.

ENDS.

Notes to editors:

About Evolve:

Following its success running alongside the Develop in Brighton Conference for two years, the Evolve Conference will take place as a stand-alone event in London on Wednesday 8 December 2010.

Evolve in London is a daylong conference focusing on how to develop games for new platforms, new technologies and new markets. The programme will explore emerging platforms, new business models and the integration of Internet services and user-generated content. It will help game developers tackle the issues arising from emerging platforms and digital marketplaces, connected gaming, user-generated content, and the crossover between games and Internet services.

To register for Evolve in London, please visit www.evolveconference.com

About Tandem Events: Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Evolve in London on 8 December 2010, Develop in Brighton, Develop in Liverpool, Evolve in Brighton, GAMES:EDU, Games Marketing Forum and Games Grads.

www.tandemevents.co.uk

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