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PlayFast Announces Updated Browser Technology That Can Take Any PC Game and Stream it Directly To The Desktop

Leading Game Distribution Technology Company Offering Embeddable Version of Any PC Game Now, Beating Cloud Gaming Companies to Market By Months

SAN FRANCISCO– January 31, 2012– ( GameIndustryWire) PlayFast, a technology company focused on developing and deploying digital distribution platforms and solutions for games, today announced an update to its technology enabling any PC game to be embedded in a web page and streamed to consumer desktops. As a result, players can start experiencing the game before it has been completely downloaded, making getting into the game faster and easier than ever before.

With the technology update, the company is also offering potential partners the opportunity to bring any of their PC titles to the browser. Interested publishers and developers should contact Charles Speyer, Head of Business Development at PlayFast– cspeyer playfast-tech com.

“We have had a full turnkey digital distribution platform available for some time now and are addressing the streaming aspect as a feature that many publishers would like to have without the need for a large scale implementation,” said Sean Kauppinen, CEO of PlayFast.“Publishers can offer their games directly to consumers on a landing page, and monetize on social networks including Facebook or Twitter. While many cloud services will offer this type of service in the future, we’re able to offer it today.”

PlayFast’s PlayNow Browser Technology takes PC games and delivers them to the browser by prioritizing and streaming the game content. The technology enables publishers and developers to monetize existing catalogs and add new revenue streams to both online and offline PC games.

PlayFast also has streaming download technology that addresses the increasing size of game downloads, which is one of the greatest challenges for the online games market today. By reducing the size of the download necessary to being played, download abandonment is significantly reduced and players quickly get into the game.

About PlayFast Technologies

Founded in 2008, PlayFast is focused on digital distribution for games by addressing the current and emerging needs of consumers and content owners. The company’s proprietary technology enables consumers to get into games 7-20 times faster than traditional downloads. With an approach that enables new digital publishers to enter direct-to-consumer digital distribution, and existing publishers to fully realize the potential of the market, PlayFast is an essential partner for companies looking to maximize their digital revenues. For more information, please visit: http://www.playfast-tech.com

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International Digital Entertainment Agency

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