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PLAY NINTENDO: NEW GAMES, NEW EVENTS AND LIVE, NONSTOP PROGRAMMING ON TAP FOR E3 2014

Super Smash Bros. Tournament Highlights Nintendo’s E3 Approach

29 April 2014 – Over the last few years, Nintendo has repeatedly reinvented its approach to E3 by creating unique ways to break news and get fans at home involved in the fun, while also offering great experiences for on-site attendees. That mission continues in 2014 as Nintendo offers a series of new channels to communicate news directly to its key audiences, including fans, media, analysts, investors and business partners. This includes a new format for unveiling news: the Nintendo Digital Event; a Super Smash Bros . tournament; and a full slate of live, in-depth game demos from the Nintendo booth.

At E3 2014, Nintendo will offer unique experiences, all under the unifying banner of “Play Nintendo.”

Super Smash Bros. Invitational

·         2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favourites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly

Nintendo Digital Event

  • Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video – in that case a Nintendo Direct – to share its news from E3. The company is building on that approach at E3 2014 with the “Nintendo Digital Event,” a new kind of video programme that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 18.00 CEST on Tuesday 10 June.
Nintendo Treehouse: Live @ E3
  • This year, Nintendo will offer fans a deeper look at Nintendo’s biggest games of E3, with information directly from the source. The “Treehouse,” the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo’s booth. This new programme will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.
More details about each event, including dates, times, locations and game content will be revealed shortly. To follow all of Nintendo’s E3 activities, keep an eye on Nintendo’s Facebook pages, Twitter feed and YouTube channel. Or visit http://e3.nintendo.com

Ends

For further information:

Nintendo website http://www.nintendo.co.uk

Wii U (UK) on Facebook http://facebook.com/WiiU.co.uk

Nintendo 3DS (UK) on Facebook http://facebook.com/Nintendo3dsUK

Nintendo UK on YouTube http://www.youtube.com/NintendoUK

Nintendo UK on Twitter https://twitter.com/nintendouk

Nintendo of Europe on Twitter https://twitter.com/nintendoeurope

About Nintendo:

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.2 billion video games and more than 669 million hardware units globally, including the current-generation Wii U, Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.  

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