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Pioneering Book The Videogame Style Guide and Reference Manual Ships, Writes New Chapter on Game Journalism

Gold Standard for Game Journalism FREE to Working Press and Industry Pros at www.GameStyleGuide.com

“A necessary part of moving game journalism, and games, to the next level.”

- Dean Takahashi, Author, The Xbox 360 Uncloaked

Atlanta– (May 30, 2007)– In a groundbreaking moment for game journalism, P3: Power Play Publishing today announced the availability of The Videogame Style Guide and Reference Manual ($14.95) to industry professionals. Access to the entire Videogame Style Guide is available here: http://bhimpact.gamespress.com/?p=1&i=523

The first volume to definitively catalogue the breathtaking multibillion-dollar game industry from A to Z, the guide brings a new gold standard for writers, reporters and others working in today’s most exciting entertainment biz. Critics from leading publications ranging from Playboy to Kotaku are already hailing the manuscript as“excellent,”“long overdue” and“an essential read for journalists of any level.”

Fitting neatly between The AP Stylebook and Wired Style, the book– penned by internationally-acclaimed writers David Thomas, Kyle Orland and Scott Steinberg– is a must-have for working professionals and aspiring authors alike. Featuring hundreds of rules for grammar, spelling, usage, capitalization and abbreviation, plus proven tips and guidelines for producing polished, professional prose about the world’s hottest interactive industry, the guide offers veteran and amateur scribes alike everything they need to get started, or just step up their game.

For more info, see: www.gamestyleguide.com

The guide will be FREE for a limited time to all members of the press, developers, publishers and other game industry professionals. Sporting over 100 pages jam-packed with official International Game Journalists Association (IGJA) guidelines and formally endorsed by Games Press, the ultimate resource for game journalists, the book also boasts a foreword by Dan“Shoe” Hsu, editor-in-chief of Electronic Gaming Monthly.

Features include:

•??? CLEAR RULES FOR USAGE AND STANDARDS

•??? HUNDREDS OF IN-DEPTH ENTRIES

•??? NOTABLE NAMES, GAMES AND COMPANIES

•??? COMPLETE GUIDE TO GAME CRITICISM

•??? HISTORICAL TIMELINES

The Videogame Style Guide and Reference Manual brings long-awaited clarity to the amazing, fast-paced world of electronic entertainment,” said co-author David Thomas.“From enthusiasts to editors, developers to publishers and even software retailers, armed with the information found within, we’ve all finally got the tools required to start speaking in a language everyone can understand.”

About the IGJA

The International Game Journalists Association provides community resources, professional services and ongoing education to all members of the media who cover videogames. With the goal of improving the quality and professionalism of game journalism around the globe, the IGJA supports a variety of initiatives from hands-on training to formal events, social gatherings and roundtable discussions designed to help its members, and the journalistic community at large. The organization also provides sourcing services for media outlets seeking experts in the field of game journalism.

For more info see: www.igja.org

About the authors

David Thomas is a 20-year newspaper veteran and educator specializing in arts and technology criticism. For the past decade, he’s covered games for The Denver Post. The founder of the IGJA, his gaming column is syndicated through King Features. He also teaches the history of digital media, critical videogame theory and other gaming/media-related classes for the University of Colorado.

Kyle Orland first started covering games when he founded fansite Super Mario Bros. HQ in 1997. Since then, he’s written for numerous publications including Electronic Gaming Monthly, GameSpot, The Escapist, Next Generation and Joystiq.

Scott Steinberg is the author of Videogame Marketing and PR, and managing director of game industry advisory Embassy Multimedia Consultants. He’s also gaming’s most prolific penman, having covered the topic for 300+ outlets from CNN to the LA/NY Times, Playboy, Rolling Stone, and TV Guide.

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For additional information, please contact:

Angie Newman

Bender/Helper Impact

Angie_newman@bhimpact.com

(310) 694-3116

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com