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Live Streaming Event and Limited Prize Pack Giveaway for Players

June 29, 2011 - Foster City, Calif. - Perfect World Entertainment Inc., a wholly owned US subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD) announced today its plans to showcase Rusty Hearts, its upcoming anime, hack n' slash fighting game at Anime Expo, the largest anime and manga celebration held annually in Los Angeles, from July 1 to July 3, 2011.

In partnership with Crunchyroll, a leading global video network and developer of social media applications for Japanese anime and Asian media, Perfect World Entertainment will treat audiences to exclusive interviews with Mark Hill, Game Producer for Rusty Hearts, and game demos in a live streaming event. Rusty Hearts' fans that are unable to attend Anime Expo can tune in live to watch the event and submit their questions.

Perfect World Entertainment will discuss its upcoming title and reveal new information on the game's development, including more details on a new half-vampire character. Consumers in attendance will get to participate in exciting activities including PvP battles, receive exclusive Rusty Hearts swag, and enter to win tons of prizes.

"We strongly believe in giving gamers a truly free-to-play, online experience through a high quality game like Rusty Hearts and we can't wait to showcase all that it has to offer to anime and manga enthusiasts," said Mark Hill, Game Producer for Rusty Hearts. "Our fans have blown us away with their continuous support and we are excited to give them an opportunity to follow us at Anime Expo through Crunchyroll's live streaming event."

To celebrate the emergence of Rusty Hearts at Anime Expo, Perfect World Entertainment is kicking off an exclusive giveaway for players to win one of three prize packs consisting of Logitech gaming gear and a limited edition Rusty Hearts bear valued at $170 USD. The sweepstakes begins on July 1 and ends on July 3 at 11:59 pm PST.

For more information on Rusty Hearts and how to enter the giveaway, visit http://RH.perfectworld.com.

To watch Rusty Hearts at the live streaming event, tune in to http://crunchyroll.com/live at these times:

•???July 1 at 2:00 pm and 4:00 pm PST

•???July 2 at 3:00 pm and 4:00 pm PST

•???July 3 at 5:30 pm PST

To learn about other Perfect World Entertainment game titles, visit http://perfectworld.com.


About Perfect World Entertainment Inc.

Perfect World Entertainment Inc., a subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), primarily publishes online games and provides online services in North America. Aiming to provide the best game services to North American players with the highest level of commitment in localization, quality assurance, and user-friendly publishing infrastructure, Perfect World Entertainment has achieved great success and published a number of MMORPGs, including "Perfect World International", "Forsaken World", "Battle of the Immortals", "Jade Dynasty", "Legend of Martial Arts" ,"Heroes of Three Kingdoms," and "Ether Saga Odyssey", and a single-player action-RPG "Torchlight."?

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