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PC-maker Introduces Area-51 m15x - Brimming with Features and Functionality

Athlone, Ireland– 20th February 2008 - Alienware? the leading manufacturer of high-performance notebook, desktop and professional systems is blazing new frontiers. Today Alienware introduces the most powerful 15.4-inch notebook - the Area-51? m15x, a revolutionary addition to the 15.4-inch notebook class and a fitting addition to Alienware’s award-winning systems. Armed with a range of Intel? Core™ 2 Duo or Core 2 Extreme mobile processors including the new 45nm Intel? Core™ 2 Extreme X9000 and the world’s fastest notebook GPU, the NVIDIA? GeForce? 8800M GTX, every detail of the Area-51 m15x was scrutinised for improved performance and usability, from the motherboard all the way down to the port trimmings. www.alienware.co.uk/m15x

Based on Intel’s new 45nm technology, the Intel Core 2 Extreme X9000 couples the world’s highest mobile processor performance with improved thermal management, enabling the processor to deliver true high-end desktop performance while maintaining a practical duration of battery life. The dual-core processor features 6MB of shared L2 cache and an 800MHz front side bus to make short work of today’s high-impact entertainment demands.

“Alienware always sets the bar almost impossibly high, but the new Area-51 m15x not only lives up to the elite tradition of past Alienware notebooks, it establishes a new performance standard that demands the attention of everyone from hardcore gamers and 3D content creators to students and professionals on the go,” said Brian Joyce, Senior Vice President at Alienware.“Now with a mix of unparalleled speed, stunning graphics precision and the addition of an Intel Core 2 Extreme X9000, we’ve made the world’s most powerful, most impressive, most unstoppable and sexiest mobile 15.4-inch notebook system yet.”

The Area-51 m15x dominates the competition by featuring:

• Intel Core 2 Extreme mobile processor power, enabling users to run the latest games and power-hungry applications such as post-production video software and music encoding programs at full speed for optimum productivity.

• Cutting-edge graphics delivered by an NVIDIA GeForce 8800M GTX GPU, fully primed for the new wave of DirectX? 10-fueled games.

• Alienware's BinaryGFX technology, which provides the flexibility of switching between integrated and high-performance graphics cards.

• Advanced user controls through the Alienware Command Center, including the AlienFX? lighting and the AlienFusion power management system.

• Smart Bay technology giving users on-the-fly customisation capabilities with a hot-swappable optical drive, second hard drive and backup battery.

“Intel’s Core 2 Extreme X9000 represents an incredible achievement in mobile processing,” said Erik Reid, Director of Marketing, Mobile Computing Group, Intel.“By merging revolutionary 45nm technology with the awesome performance of the Area-51 m15x, users of this system have at their fingertips one of the most sophisticated mobile systems imaginable.”

“With NVIDIA’s most powerful notebook GPU, the GeForce 8800M GTX, Alienware has unleashed a new generation of high-performance notebooks that blow away most desktop PCs,” said Rene Haas, general manager of the notebook GPU business at NVIDIA.“With these elite machines, Alienware customers will get an absolutely astounding visual experience with the new era of DirectX 10 games, high-definition movies, and Windows Vista applications, whether at home or on the road.”

Area-51 m15x

• Range of Intel Core 2 Duo or Core 2 Extreme mobile processors including Intel Core 2 Extreme X9000

• First notebook loaded with world’s fastest GPU NVIDIA? GeForce? 8800M GTX

• Up to 4GB of 667MHz DDR2 Memory

• Ideal for power hungry applications such as post-production video software and music encoding programs

• Includes Alienware's BinaryGFX technology

• Smart Bay technology giving users on-the-fly customisation capabilities

Price:

Area-51 ALX from?1,543 Inc VAT and delivery

Also available on AlienFinance packages.

For more information on the Area-51 m15x, please visit:

www.alienware.co.uk/m15x

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk/m15x or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 0845 3730132

(+44 845 3730132 outside UK)

jackie@the-verbal.co.uk

Web:

www.alienware.co.uk/m15x

Mat Bettinson

Marketing Manager UK&Ireland

Tel: 08700 624 379

(+44 (0)8700 624 379)

mat_bettinson@alienware.co.uk

Web:

www.alienware.co.uk/m15x

Alienware EMEA headquarters

Alienware Limited

Unit 1 Blyry Court

Blyry Industrial Estate

Athlone, Co. Westmeath, Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web:

www.alienware.co.uk/m15x

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