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PapayaMobilersquo;s AppFlood marks one year with significant growth and iOS compatibility

Commission-free cross-promotion platform grows to 46 million MAUs

JULY 31 2013 - BEIJING, CHINA, AND SAN FRANCISCO, CA. - PapayaMobile, the mobile distribution and monetization company, is celebrating the one year anniversary of the launch of AppFlood, the commission-free cross-promotion network for developers to buy, sell and exchange mobile app traffic, by announcing a surge in the number of developers joining the network, which has doubled since April this year.

The AppFlood network has attracted more than 4,500 Android developers to date, accumulating 147 million usersndash; a 267% increase up from 40 Million in January 2013. AppFlood reached 46 million Monthly Active Users (MAUs) in June of this year, delivering 1.3 billion impressions. This growth has been driven entirely on Android and is expected to accelerate with the recent introduction of iOS compatibility.

ldquo;Wersquo;re positively overwhelmed with the growth wersquo;ve seen in the platformrsquo;s first year, which we believe can be attributed to our understanding of developersrsquo; needs,rdquo; said Si Shen, CEO of PapayaMobile.ldquo;As developers ourselves, we get that developers want more transparency and control over their app marketing efforts - they donrsquo;t want yet more middlemen getting in the way and taking all the profits. AppFloodrsquo;s transparency and flexibility has resonated with the Android developers that have joined in the first year, and we anticipate that momentum will continue to accelerate our growth through 2013 with the introduction of iOS compatibility.rdquo;

In addition to iOS, PapayaMobile recently rolled out a number of new features in AppFlood, designed to increase the transparency and functionality of the platform. These features include an Open Direct Deal Network, which combines the visibility of one-to-one deals with the range and reach of an ad network: Multi-Dimensional Analytics that better identify potential opportunities to boost ad revenue and ROI: and Ad Network Mediation, which enables app performance comparisons across AppFloodrsquo;s partner networks from a single SDK and dashboard. Partner networks include Appia, Cyberagent, Unicume, Clickky, Altrooz and Motive Interactive.

ldquo;The mobile ad network space as a whole is seeing a lot of growth, as illustrated by recent newsworthy acquisitions,rdquo; continued Si.ldquo;The continued adoption of Android, and Applersquo;s impressive Q2 results - fuelled largely by the iPhone - indicate that mobile is showing no signs of slowing down. We strive to find new ways to best serve the developer community to better take advantage of that opportunity. Since many of our developers create apps across both Android and iOS, AppFloodrsquo;s support of both platforms means far greater reach, far better monetisation and more efficient user acquisition.rdquo;

The updated AppFlood with iOS compatibility is available now to all new and existing AppFlood customers. There is also an updated SDK available to developers and publishers to unlock this new functionality within their apps. Visit appflood.com for more information.

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About AppFlood:

AppFlood is the only 100% transparent cross-promotion platform for buying, selling and exchanging mobile traffic commission-free. AppFlood is a neutral network that takes no revenue cut from network-bought traffic or direct deals, giving developers an unrivalled level of transparency and control over app marketing efforts. AppFlood was launched by PapayaMobile in July of 2012 and has since attracted more than 4,500 Android and iOS developers. More information can be found at http://appflood.com

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PapayaMobile is headquartered in Beijing, with offices in San Francisco and London. For more information, visit http://papayamobile.com

Media contact - North America:

Elizabeth Olson

PapayaMobile

T: 001 650 302 4776

E: elizabeth@papayamobile.com

Media contact - Europe:

Alex Sowden

Dimoso

T: +44 (0)207 033 2660

E: papaya@dimoso.com

Media contact - China:

Tina Lai

PapayaMobile

M: +86 186 5883 9910

E: laixiaoting@papayamobile.com

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