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Off Road Rally Action, Nail Biting Trivia, Mysterious Gong Monsters and Puppy Love Await you in I-play's latest stunning Q4 line up!

San Mateo, CA&London, UK– September 24, 2007: I-play, the mobile entertainment company, today unveiled its much anticipated lineup of blockbuster mobile products, due to launch across its global distribution network over the next quarter.

World Rally Championship

The World Rally Championship is the only mobile game to carry the official WRC license, carrying with it a huge weight of authenticity. This world-renowned franchise is recreated through original visual settings with the intense environments that the WRC epitomizes. High speed frenzied action, with detailed and incredibly high quality graphics, raise WRC above and beyond any other mobile rally racing game.

The Weakest Link 3

The third in the series based on BBC Worldwide’s popular trivia quiz game television show format, delivers the largest number of questions ever packed into a mobile game, with more than 1,500 nail biting questions and answers. The game features ten different photo realistic contestant avatars which have animated emotion for added realism. The game’s advanced Artificial Intelligence also serves to increase the tension and the role of strategy as you vote off your opponents.

Super MahJong Quest

Super Mah Jong Quest, from iWin, is the latest sequel in the successful, well established online and mobile franchise. Appealing to a wide demographic, players must solve over 30 puzzles to unravel the six Moongates and restore balance to the split Kwazi and the universe. New features include devastating earthquakes and the mysterious Gong Monster!

Win at Texas Hold Em

Jump right in and let three-time World Series of Poker champ and all-time leading money earner on the World Poker Tour, Daniel Negreanu, show you the secrets you’ll need to compete with the best - and Win! I-play and Daniel have created a next generation mobile poker game, which has been tested against Daniel himself and therefore is the most challenging on the market. Daniel’s enthusiasm for poker is insatiable, and having him by your side as your personal tutor, providing intelligent and in-depth analysis at each stage of the game is sure to make you winner.

My Dog II

In the sequel to the critically acclaimed‘My Dog’ franchise, players can raise their pets from puppies to dogs and watch them as they develop. My Dog II can be personalized by uploading photographs of you or your friends, to become characters in the game. This is the most advanced puppy mobile game on the market, with 200 different moves and a higher level of realism in canine behavior.

In addition, following its recent acquisition by Oberon Media, the world’s leading multi-platform casual-games company, I-play is strengthening its grip on the casual mobile games market by launching nine online and casual classics: - from the creator of Tetris?, Hexic and Mozaki Blocks; Flowerz, Slinky?, Fish Tycoon, Spin&Win, Bricks of Egypt, Bricks of Atlantis, Magic Match, Bubble Town and Saints&Sinners Bingo - will all be delivered via its global network of distribution partners in Q4 this year.

David Gosen, President, I-play commented:“Our latest line-up brings mobile gamers around the world a fantastic breadth of offering, from the official World Rally Championship license, to the BBC’s infamous trivia quiz game television show, through to puppy love in this fabulous sequel to My Dog. Once again, we’re delivering a winning set of‘must have’ casual,‘one thumb’ play games based on strong franchises.”

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.


Anna Brog


+ 44 (0) 20 7031 8165


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