Rebranding Underscores Benefits of Fully Integrated Publishing Strategy
New York, NY, April 22, 2008– Oberon Media, the world’s leading multi-platform casual games company, today unveiled a new brand identity that communicates the scope of the company’s newly integrated publishing division. The consolidation around the new I-play brand affords developers, licensors, and content partners looking to introduce or expand their intellectual property, access to a single, multi-platform publishing powerhouse.
“By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionize how games are developed and distributed in the casual games sector,” said Don Ryan, Senior Vice President of Publishing for Oberon Media, who will run the new unified publishing operation.
With the recent acquisitions of I-play, the independent leader in casual mobile games, and PixelPlay, the world’s leading creator and distributor of games and entertainment in the interactive TV market, Oberon has undergone a strategic transformation that now has it positioned as the world’s first company to deliver integrated casual games solutions across all“three screens:” online, mobile and TV.
General Manager of Slingo, Eric Lamendola stated,“We pride ourselves on choosing only the best partners for our Slingo brands and value the opportunity to leverage I-play’s industry leading cross platform expertise to distribute Slingo games across mobile, the Internet and television.”
Adds renowned author, James Patterson, who is partnering with I-play on his first-ever PC game for the mass-market, Women’s Murder Club: Death in Scarlet:“Outside of their clear dominance in the casual games arena, one of the things that really impressed us about I-play was their vision of a multi-platform approach to content, and it became very apparent that no one has the reach, vision, or expertise of the new I-play.”
A key component of the brand identity campaign is the unveiling of the new consumer web site, www.iplay.com. Launching now in the U.S., with a European counterpart soon to follow, the site serves as a showcase for I-play’s own casual game and mobile content. The site highlights I-play’s highly successful original games such as, Dream Day Wedding, Turbo Pizza, ER Rush, My Dog and coming soon, I-play Bowling, an innovative new mobile game that was tabbed by leading online game site, IGN, as having“the potential to be one 2008’s biggest games… I-play Bowling could be one of the events that truly advances the ball this year.”
Also featured on the new iplay.com U.S site are highly anticipated, licensed properties such as James Patterson’s Women’s Murder Club: Death in Scarlet, Deal or No Deal and the #1 global mobile racing franchise, The Fast and the Furious series.
About Oberon Media
Oberon Media, the world’s leading multi-platform casual-games company, is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its recent acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets.
The Oberon Game Center platform is the industry standard and has been adopted by some of the world's largest corporations including Microsoft, Comcast, Verizon, MySpace, Electronic Arts, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media’s publishing arm works with the industry’s best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms.
Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers. For more information visit: http://www.oberon-media.com
+44 (0) 20 7031 8175
Sheree N. Johnson
HighWater Group PR
(212) 338-0077 x. 311
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