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Nyko Technologies® Appoints New Vice President of Sales

Brian Dimick to Spearhead New Sales Initiatives, Expand Retail Reach

LOS ANGELES - September 28, 2010

Nyko Technologies?, the leading videogame peripherals manufacturer, today announced that it has hired industry veteran Brian Dimick to lead sales efforts for the company. Dimick will expand sales and new business opportunities and oversee Nyko’s North American sales team and its partners.

“Brian Dimick’s exceptional experience and deep understanding of the video game space will be crucial for ensuring a broad reach of our products into the retail marketplace,” said Herschel Naghi, chief executive officer, Nyko.“We are looking forward to Brian’s leadership and expertise to expand our business worldwide.”

Brian Dimick brings 25+ years of sales experience in the video game industry to Nyko. Most recently Dimick served as a sales director for Warner Brothers Interactive, overseeing outreach to major retailers including Walmart and Sam’s Club. Prior to Warner Brothers, Dimick managed sales efforts for videogame powerhouses Sony Computer Entertainment, Konami, Activision and Atari. Dimick holds a bachelor’s degree in marketing and advertising from Indiana University.

“I have been a fan of Nyko’s products for years and am ready to join the leading game accessories company,” said Brian Dimick.“The quality, innovation and value of Nyko’s products are already well-known, and I look forward to increasing Nyko’s enviable market position.”

Brian Dimick will work closely with Nyko’s national and international sales partners to expand the retail reach of its successful product lines as well as new offerings, including the just-announced Wand+™ for Wii™ and the upcoming Raven™ controllers for PlayStation?3.

Connect with Nyko for a chance to win exciting Nyko prizes at @nykotech or on Facebook.

About Nyko Technologies, Inc.

Nyko Technologies? develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please go to www.nyko.com or call 1-888-444-6956 for more information.

Sam Dalsimer, TriplePoint for Nyko Technologies

212-730-9744

sam@triplepointpr.com

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