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Nyko's New Raven Controller for PS3 Swoops Into Stores

Ergonomic Design Offers Choice for PlayStation®3 Owners

LOS ANGELES - November 30, 2010

Leading game peripherals manufacturer Nyko Technologies? today announced that its new premium PlayStation?3 controller, the Raven, is now available in select retail outlets, including Amazon.com and GameStop. With an MSRP of $34.99, the Raven features a Soft Feel Surface for superior grip, a built-in rechargeable Lithium-ion battery that lasts up to 25 hours, and full vibration support.

“We wanted the Raven to be the most comfortable controller possible, so we turned directly to PlayStation owners for their feedback,” said Nyko’s director of marketing, Chris Arbogast.“The innovations present in the Raven’s design are the result of combining their feedback with our 11 years of experience building quality peripherals for gamers worldwide.”

The Raven is available in two configurations. The Raven Standard configuration is laid out with symmetrical analog stick placement similar to the DualShock™3. The Raven Alternate configuration swaps the position of the left analog stick and directional pad. This gives gamers an ergonomic alternative to Sony’s layout and is a great option for players seeking a more comfortable controller for gaming sessions. New to the design of both controllers is the ability to swap the assignments of the bumper (L1/R1) and trigger (L2/R2) buttons, allowing the user to customize their gameplay experience and take advantage of the Raven’s improved ergonomic triggers.

About Nyko Technologies, Inc.

Nyko Technologies? develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please go to www.nyko.com or call 1-888-444-6956 for more information.

Sam Dalsimer, TriplePoint for Nyko Technologies



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