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Nintendo Supports Edinburgh Interactive Festival 2008

Tuesday 10th June/...The Edinburgh Interactive Festival today announced an agreement with Nintendo UK to become a Gold Partner of this year’s event which takes place at the Edinburgh International Conference Centre between Sunday 10th and Tuesday 12th August 2008.

The agreement confirms Nintendo as a major supporter and partner of the Festival. It will also have a presence on the floor of three-day event, allowing the public and Edinburgh Interactive delegates to experience Nintendo games.

David Yarnton, Managing Director/General Manager of Nintendo UK, said:“We’re very proud to continue our support of EIF for the third year running. Edinburgh Interactive Festival raises our industry’s profile into the wider cultural arena and celebrates the input, talent and creativity from all with a common interest in video games.”

Edinburgh Interactive Festival Chairman Chris Deering added:“Nintendo’s support of Interactive Festival in Edinburgh is great news and demonstrates an understanding of the importance of a cultural games event within the landscape of the world’s biggest cultural Festival. Games and EIF have been embraced this year by Scotland PLC like no other year and the support of Nintendo is an important factor in encouraging these respected organisations’ commitment to us.”

EIF 2008 will take place from Sunday 10th to Tuesday 12th August, and will this year move to the Edinburgh International Conference Centre as part of a move to develop the scale and profile of the event.

2008 will feature a major two-day conference programme, an array of networking events, an expansion of the EIF Games Screenings programme covering three cinema rooms, a major public area with gaming features, retail and recruitment sites. The Dare Protoplay exhibition will also take place under the same roof as the Edinburgh Interactive Festival and will run from Sunday 10th to Tuesday 12th August alongside the public areas and Games Screenings.

Edinburgh Interactive Festival is the only event that brings together the games industry’s key decision makers from games publishing, hardware and development along side Government, TV, film, press and other entertainment industries as well as students seeking to work within the creative industries.

In 2007 delegates included professionals from Ubisoft, Nintendo, Sony Computer Entertainment, Microsoft, Codemasters, BBC, Channel 4, 19 Entertainment, Endemol, Rare, Electronic Arts, Gamestation, Ncsoft, Havok, Midway, Eidos, Realtime Worlds, BAFTA, BERR, BSAC and Rising Star Games.

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition and Recruitment areas specifically tailored to cater for the public - allowing them access to the latest games and job opportunities in games.

As ever, the three-day Interactive Festival wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive Festival 2008

Edinburgh International Conference Centre

150 Morrison Street, Edinburgh EH3 8EE

UK

Sunday 10th August

Game Screenings

Dare ProtoPlay

Public games area and retail site

Monday 11th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Conference Networking event

Tuesday 12th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Edinburgh Interactive Festival will also play host to the Digital Interactive Symposium, the games event aimed at academics and games industry professionals. It takes place on Wednesday 13th August.

Registration is open now at www.edinburghinteractivefestival.com

There is also a Facebook Group in 2008 at http://www.facebook.com/group.php?gid=12251081247

Edinburgh Interactive Festival 2008 registration details:

Register before Tuesday 1st July 2008 -?120 (ex VAT)

Register on or after Tuesday 1st July 2008 -?149 (ex VAT)

Scottish based developers and companies -?99 (ex VAT)

Students -?75 (ex VAT)

Delegates can also register for the Digital Interactive Symposium.

You can see more of Edinburgh Interactive Festival 2007 at http://uk.youtube.com/watch?v=YktZnm_eRlQ

Edinburgh Interactive Festival has also forged a number of key relationships with partners and sponsors that will be announced shortly.

If you are interested in getting involved with Edinburgh Interactive Festival 2008– through partnerships, sponsorship, the Friends of the Festival programme or simply to find out more about the commercial opportunities at EIF 2008, please contact Sales and Sponsorship manager, Jodie Holdway: Tel +44 (0) 1462 456780 ; jodie.holdway@bhpr.co.uk?

For further press?information please contact:

Laura West or Sarah Hartland

Tel: +44 (0)1462 456780

Fax: +44 (0) 1462 456781

Email: laura.west@bhpr.co.uk or sarah.hartland@bhpr.co.uk

Ends.

Editors’ Note:

EIF08

The Edinburgh Interactive Festival is managed by a committee drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) www.elspa.com.

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