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NINTENDO 3DS XL SUPPORTS FAMILY SPACE AT FRIEZE LONDON 2012 TO CELEBRATE THE LAUNCH OF NEW ART ACADEMY

Nintendo is excited to announce a creative partnership with Frieze London 2012, where Nintendo 3DS XL and New Art Academy will support the Family Space from 11-14 October. The Family Space is produced by ReachOutRCA for Frieze Foundation, and will offer families visiting the fair the chance to try New Art Academy game on Nintendo 3DS XL as well as featuring a range of drop in activities.

The Family Space will take inspiration from the Frieze Projects work of artist Thomas Bayrle and his use of pattern, and the activities will demonstrate some of the many ways pattern can be used.? Using Nintendo 3DS XL and New Art Academy to teach children the basic principles of drawing, experts from ReachOutRCA will work with families to make collages, drawings and designs. The ethos of the family space will be to provide a fun and engaging place where parents and children can learn and be entertained. Nintendo 3DS XL and New Art Academy will allow all ranges of abilities and talents to try their hand at drawing, in the inspiring setting of Frieze London..

This partnership with Frieze London 2012 forms an integral part of a programme of Autumn activities to celebrate the launch of New Art Academy on the Nintendo 3DS XL. The additional events and workshops will be announced soon.

EDITOR’S NOTES:

Frieze London 2012: Family Space

11-14 October 2012, 12-7pm Thursday-Saturday, 12-6pm Sunday, Full Price day ticket:?27

Nintendo 3DS XL supports the Family Space at Frieze London 2012, offering the opportunity to try out their new art-making game, New Art Academy, every day at the art fair, together with drop in activities and creative inspiration for art-making, produced by?ReachOutRCA for Frieze Foundation.

Frieze London, Regent’s Park, London, NW1

www.friezelondon.com

Other Nintendo Art Academy events to be announced soon

ABOUT NEW ART ACADEMY

Jam-packed with 32 brand-new lessons, New Art Academy is the follow up to Nintendo’s Art Academy. It features both Introductory and Advanced lessons - whether you are an old master or a complete novice - offering easy to follow, step-by-step guides to a variety of drawing and painting techniques, styles and materials. The Free Paint mode gives an unlimited blank canvas to use as well as a wide range of art materials to practice with. New Art Academy expands its toolbox of paints and pencils, with new art materials to master including colour pencils, pastels and a variety of accessories. These additional accessories include Scratch Pads for testing artistic implements of choice, Colour Wheel to help choose similar or complimentary colours for an image when using the paints and even a Blending tool for smoothly blending the pastels together. The accessories help to create a more in-depth experience for the user and further extend the creative possibilities whilst learning new skills and effects. For the first time in an Art Academy game, players can create and share their own interactive lessons for friends to enjoy, allowing them to become a virtual art teacher.

ABOUT NINTENDO

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo? 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pok?mon™.? A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

ABOUT FRIEZE FOUNDATION

Frieze Foundation is a non-profit organisation established in 2003 and is responsible for the curated programme at Frieze London, comprising artist commissions, films and talks.

Frieze Foundation is supported by Arts Council England.

ABOUT ReachOutRCA

ReachOutRCA is the Royal College of Art's outreach programme, establishing inspirational and innovative exchanges between young people, their teachers and RCA artists, designers and makers. It was founded by two RCA graduates in 2005. ReachOutRCA's core programme of free workshops are offered to schools across 14 Inner and Greater London boroughs, particularly those with high levels of need. For young people, working alongside an RCA practitioner can build confidence, ambition and curiousity. For example, following one school's participation in a ReachOutRCA workshop every student in the group chose to take GCSE Art when only 40% had been expected to take it up. ReachOutRCA is proud to be working in partnership with Frieze London for the fifth year running. This year RCA graduates will develop and lead a series of fun, creative activities for young visitors to the Family Space.

For further information about ReachOutRCA please contact Hannah Coulson, Acting-Director of ReachOutRCA, hannah.coulson@network.rca.ac.uk

FOR FURTHER INFORMATION AND IMAGES, PLEASE CONTACT EMMA PETTIT OR STEPH KNOX AT MARGARET_ ON 020 7923 2861 FIRSTNAME@MARGARETLONDON.COM

FOR FURTHER INFORMATION ON NEW ART ACADEMY THE GAME, PLEASE CONTACT EMILY WOOLLISCROFT IN THE NINTENDO PRESS OFFICE ON PR@NINTENDO.CO.UK

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