Partnership supports cross-marketing, distribution and new research opportunities
For Immediate Release:
AMSTERDAM, Netherlands and San Diego, California, October 2, 2013 - Newzoo, a global games market research firm with headquarters in Amsterdam, Netherlands; and M2 Research, a market research and consultancy located in San Diego, California have entered into a partnership to leverage their business and research capabilities to support the global games industry.
As the global games industry evolves, the need to understand trends and access multi-platform consumer and developer data on a global scale becomes more acute. By establishing this partnership, Newzoo and M2 Research enhance their position to address this need and provide support for their customers’ development, marketing and strategic decisions.
The partnership will provide expanded research and consulting services to support the rapidly evolving gaming industry. Newzoo projects the gaming market will reach $70.4B across all platforms by the end of 2013, with 1.24B people playing games globally and increase to $86.1B by 2016, with much of the new growth coming from tablet and mobile games. Newzoo expects mobile and tablet games alone to grow at an annual rate of 18.8% and 47.6% respectively over the next three years.
“The dynamics of the global gaming industry are increasingly complex,” said Wanda Meloni, M2 Research’s Founder. “Newzoo has the most depth and breadth of any consumer data, spanning key global markets. This represents a critical resource to understand usage patterns and preferences. Combined with M2 Research’s focus on development, technology and segmentation trends, our partnership provides clients with a world-leading data source combined with value-enhancing context and insight. I look forward to working closely with Newzoo.”
Peter Warman, CEO of Newzoo noted, “Partnering with M2 Research allows us to reach more clients in North America, offer local support, and tap into M2 Research’s expertise. We have seen a huge increase in demand in the past two years, not only for our global market data itself, but also for custom analysis based on the data.”
About M2 Research
M2 Research is a market research and consulting company that provides custom analysis, market research and market segmentation. M2 Research covers production and market lifecycle trends and the impact on development, emerging technologies, and demographic segmentation.
Newzoo is the leading global market research firm focused purely on the games market. The company provides its clients with a mix of primary consumer research, transactional data and financial analysis across all continents, screens and business models. Newzoo’s US clients include Valve, Plantronics, Wizards of the Coast, Incomm, Nvidia, Microsoft, EA, Coca-Cola and Visa.