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New In-Game Messaging Product Introduced for 'Phantasy Star Universe' Players

Phantasy Star Universe Special Edition Texter(TM) Lets Players on the Xbox 360 and PlayStation 2 System Send Text Messages Directly From Their Game Controllers

FOR IMMEDIATE RELEASE

Orlando, Florida (May 30, 2007) - Blue Orb, Inc. today announced a new accessory product for players of Phantasy Star Universe that allows them to type text messages directly from their game controller. The new Phantasy Star Universe Special Edition Texter is a Phantasy Star Universe-themed version of the Texter game messaging product from Blue Orb for use with the Xbox 360 TM video game and entertainment system from Microsoft and PlayStation?2 computer entertainment system. Under license from SEGA? of America, Inc., the Special Edition Texter is designed specifically for Phantasy Star Universe gamers.

"We built the Texter to make texting a seamless part of gameplay," stated Walt Wilson, Chief Operating Officer, Blue Orb, Inc. Wilson added, "We've worked with SEGA to make this Special Edition Texter the next great tool for the Phantasy Star Universe gamer. Every aspect of the design and packaging was driven by people who love the game-and it shows."

Gamers can use the Texter with the Xbox 360 or PlayStation 2 system in online environments for in-game text messaging, with additional messaging options through the Xbox Live? Dashboard for Xbox 360 players. Typing with the Texter is much faster than using on-screen keyboards and also replaces the need for an external USB keyboard, making messaging a natural part of the gaming experience.

The Phantasy Star Universe Special Edition Texter comes packaged with posters and stickers featuring characters from the game. Additionally, a "Guardian's Code" included with every Special Edition Texter allows the purchaser to get a free Phantasy Star Universe t-shirt in his or her size from the Blue Orb Web Site.

The Phantasy Star Universe Special Edition Texter for the PlayStation 2 system will retail for $34.95, and the model for the Xbox 360 will retail for $39.95. Both models will be available in June 2007. Pre-orders may be placed now at www.shopsega.com.

About Blue Orb, Inc.

Founded in 1997, Blue Orb, Inc. is a high technology company located in Winter Park, Florida that specializes inthe research, production, distribution, and licensing of advanced input systems for gaming, computing, and communications devices. The Company's mission is to create and bring to market innovative products that enhance the gaming experience. Blue Orb products fulfill the text messaging needs of the online gamer, and seamlessly integrate gaming and messaging. For more information on Blue Orb, our products, and licensing opportunities, please visit our Web site at www.blueorb.com . Our Online Press Kit may be accessed at www.blueorb.com/onlinepresskit.cfm .

About SEGA? of America, Inc.

SEGA? of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA? Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA? of America, Inc. Web site is located at www.SEGA.com.

CONTACTS:

Blue Orb, Inc.

Elaine Kirchner

Tel.: 407-622-7774

elaine@blueorb.com

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SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and PHANTASY STAR UNIVERSE are either registered trademarks or trademarks of SEGA Corporation. All rights reserved. Blue Orb and Texter are Trademarks or Registered Trademarks of Blue Orb, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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