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New Code Lyoko Wii™Pre-Orders at GAMESTOP To Include Free Exclusive T-Shirt Giveaway

The Game Factory Teams Up With Headline Entertainment and Video Game Retailer Gamestop to Offer Exclusive Premium For Early Bird Shoppers

For Immediate Release:

SANTA MONICA, Calif.— Video game publisher, The Game Factory, and apparel manufacturer Headline Entertainment announced today a special t-shirt giveaway in conjunction with the upcoming release of the highly anticipated Code Lyoko : Quest For Infinity game for the Nintendo Wii TM platform. Starting today, consumers who pre-order the new Code Lyoko Wii game at Gamestop will receive an exclusive Collector’s Edition Code Lyoko t-shirt, specially designed by Headline for this promotion. Available while supplies last, this offer will delight fans of the Code Lyoko animated TV series as well as Wii owners looking for a new experience boasting high-tech gadgetry and adrenaline-packed missions in an innovative blend of adventure, combat, platform and space shooting gameplay.

Code Lyoko: Quest For Infinity for the Nintendo WiiTM platform is the newest interactive game based on the popular animated action-adventure TV series- now in its fourth season-airing daily on Cartoon Network. Earlier this summer, The Game Factory released a Nintendo DSTM game based on the series. The Wii version is based on the new season of the show which introduces new weapons, new vehicles and a previously unexplored environment.

The“Code Lyoko” animated series is produced by Moonscoop Productions, in association with France 3 and Canal J, and distributed worldwide by Taffy Entertainment. The show airs in the US on Cartoon Network, in Canada on YTV and Radio-Canada and nearly 100 countries worldwide. Executive producers are Benoit and Christophe Di Sabatino and Nicolas Atlan.

About THE GAME FACTORY

The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of video and computer games based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com

About HEADLINE ENTERTAINMENT

Headline Entertainment produces and sells licensed apparel and related products and also manages an extensive production, sales and distribution program for a variety of high profile companies, including Signatures Network and Hot Topic. Headline also manages production programs for select retailers and direct distribution to the customer for select catalog and on-line retailers.

Media Contacts:

October 17, 2007 Damien Sarrazin, The Game Factory

310.394.539 / damien.sarrazin@gamefactorygames.com

Games Press

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