Sean Igoe’s commercial team to drive value across multiple platforms
17/06/10– Future- the special-interest media group, has announced the appointment of Sean Igoe as the new Ad Sales Director for its market-leading Games portfolio.
With over 12 years of sales experience at Future under his belt, Sean spent the last five years as Ad Sales Director across the company’s Computing and Sports portfolio. Sean takes over from Poorvi Smith, who leaves the company after five years, to spend more time with her family.
As Ad Sales Director for Future’s Sports portfolio, Sean focused on the development of client relationships and simplifying the sales process across print, digital and events. As a result of the new strategy, advertising spend across the portfolio grew by 14% year-on-year to 2009. Thanks to its growing client roster and enhanced industry reputation, the team were crowned“Sales Team of the Year” at Future’s annual awards ceremony in 2008 and 2009.
In his new role as Ad Sales Director for games, Sean will work closely with senior management, including London Sales Director, Malcolm Stoodley and the recently appointed Group Publisher for Console&Online, Simon Maxwell. Sean’s team will sell advertising and creative solutions across all Future gaming brands. The company’s market-leading Games portfolio now encompasses print, digital and live event brands. The nine-strong commercial team will also be strengthened by the appointment of two new Account Managers.
Sean Igoe, Ad Sales Director of Future’s Games portfolio, said:
“I’m delighted to be joining the team and look forward to strengthening our relationships with the industry. With Future’s unrivalled heritage in games media, our loyal audience of enthusiasts remain integral to the success of any successful gaming launch. It’s an exciting time to be working in the games industry and my first task is to make sure we are working even harder to deliver the most creative commercial solutions available to the industry.”
Simon Maxwell, Group Publisher, Console&Online, added:
“Sean’s commercial experience and sales skills are second to none, so we’re delighted he will lead the team through this exciting period. Our aim is to get closer to the industry and our clients, enabling them to deliver their marketing plans with increased value. We are the only games media company who can deliver access to enthusiasts across print, digital and live events, and this new focus allows the industry to utilise our outlets as simply as possible.”
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.
For more information
Will Guyatt, Media Relations Manager, Future UK, 01225 822517