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NeoGames and LMA Gaming reunite to create crazyscratch.com

NeoGames provide white label services to LMA Gaming Ltd for a new scratch and instant win offering.

2010, June 17: Today, NeoGames, global leaders of scratch and instant win games, have announced that they provide white label services, for the second time, to LMA Gaming Ltd to create www.crazyscratch.com.

This offering follows the formation of LMA Gaming’s first brand, www.NettiArpa.com in December 2009, specifically targeted for the Finnish market. www.crazyscratch.com, is launched especially for the UK, Netherlands and Norway with an array of over 75 scratch and instant win games.

“To be creating a second brand with LMA Gaming, just shows the great demand and success there is for scratch and instant win games” quoted Shay Bar Joseph, MD of NeoGames Network. “With LMA Gaming’s widespread market understanding and our in-depth knowledge experience, we are optimistic that crazyscratch.com will become a popular soft-gaming brand and make its mark in other markets around the world” he continued.

"Partnering with Neo Games to create an International scratch card brand was a natural progression for us. CrazyScratch.com will enable us to draw on our strong experience in a number of European countries whilst also giving us the flexibility and scope to gradually expand into new markets” stated Anthea Michael, Director of LMA Gaming. “CrazyScratch.com as a product quite literally crosses the boundaries of both age and gender. We are positive that CrazyScratch.com will represent the next household brand in online scratch cards and we will be dedicated to making it a huge success."

About NeoGames:

NeoGames is the pioneer and global leader of the online scratch card market. Since our establishment in 2005, NeoGames has been providing an advanced solution combining a robust platform, interactive games, and a set of comprehensive operational services. Gaming operators, national lotteries, affiliates and media companies benefit from flexible cross-platform solutions that include fully managed operations and customized integrations of NeoGames’ scratch and instant win games offering.

About LMA Gaming Ltd:

LMA Gaming is a dynamic, young company focused on adding fresh and unique brands to the online gaming scene. To date, LMA Gaming has placed a special emphasis on creating dedicated products in countries where experience and knowledge of the local market was exceptionally strong. Back in 2009, LMA Gaming partnered with St Minver to create Slots N Games, a casino targeted to the UK and shortly afterwards seeing the potential in online scratch cards, teamed up with Neo Games to create the now popular Finnish brand Nettiarpa.

LMA Gaming has teamed up with Neo Games once again, this time to produce international brand CrazyScratch.com. CrazyScratch promises a pure online entertainment experience offering unbeatable prizes and payouts and is set make a huge impact. Branching out into other European markets, LMA Gaming will maintain its ethos of staying connected with the needs of its players and always adding a personal touch. Players are and will continue to be the main focal point in all aspects of LMA’s business.

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