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NAUGHTY BEAR’S CARNAL INSTINCTS HEAT UP IN ALL NEW VIDEO

Naughty Bear is busy fanning the flames of sabotage on the Island of Perfection in the gameplay video released today by 505 Games. The latest installment in the Book of Naughty shows Naughty Bear performing yet another deviant act that only his disturbed psyche could conjure.

Naughty Bear will bring terror to store shelves on Xbox 360™ and PlayStation?3 this summer. The upcoming comic mischief game is currently being developed by Artificial Mind and Movement (A2M).

*The ESRB requires an age gate when posting the latest Naughty Bear video.

To download the latest video, please visit our press site:

http://bhimpact.gamespress.com/product_page.asp?i=1014.

About Naughty Bear

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at: http://www.naughtybearthegame.com.

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PR Contacts:

Elizabeth Stewart

Bender/Helper Impact

310-694-3134

Elizabeth_Stewart@bhimpact.com

Michelle Hoffman

Bender/Helper Impact

310-694-3154

Michelle_Hoffman@bhimpact.com

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