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NAUGHTY BEAR’S BRUTAL RAMPAGE FILLS UP ISLAND OF PERFECTION INTENSIVE CARE UNIT IN NEW VIDEO

505 Games to set Naughty Bear Loose on PlayStation®3 and Xbox 360TM on June 29, Stuffing Donors Urgently Requested!

AGOURA HILLS, Calif.– June 25, 2010– Global video game publisher 505 Games and developer Artificial Mind&Movement (A2M) today released an inside look at the infirmary where the bears on the Island of Perfection are sent to receive expert medical attention following attacks by the vengeful Naughty Bear.

Sadly, all the spilled stuffing and mass chaos could have been avoided if only the bears had invited Naughty to the birthday party. As Naughty Bear continues to load up on Naughty Points while extracting his revenge limb by limb, button eye by button eye, it seems too late to turn back now.

Bears around the Island of Perfection are urged to visit a stuffing donor clinic nearby as Naughty Bear prepares to stalk both Xbox 360 and PlayStation 3 for an MSRP of $49.99 on June 29, 2010.

For the“Intensive Care Bear” trailer and additional press assets, visit the following link: http://bhimpact.gamespress.com/product_page.asp?i=1014.

ABOUT NAUGHTY BEAR

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at:

http://www.naughtybearthegame.com .

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