MySpace Games To Allow Free Multi-Player Casual Gaming and Empower Users to Add Gaming Functionality To Their Personal Profiles
Developer Community Invited To Submit Social Gaming Ideas
LOS ANGELES/ NEW YORK—October 23, 2007—MySpace, the world’s most popular social network, today announced a partnership with Oberon Media, the world’s leading multi-platform casual-games company, to create a new gaming channel on MySpace. MySpace Games will enable users to choose from hundreds of award winning online casual games to play with friends in the community as well as empower users to add and virally share games through their personal profiles pages. MySpace Games will launch in early 2008.
Through the partnership, MySpace users will be able to add games to their profile pages from Oberon’s extensive portfolio of stellar casual titles, allowing them to play and socialize with friends through their favorite casual games. All games will be available to play online free of charge to MySpace users. Players will be able to challenge friends to multi-player games, invite them to play the same single player game, or socialize via chat services within the game.
“Bringing entertainment in the form of fun, social, casual games will enhance our user experience,” said Amit Kapur, VP of Business Development for MySpace.“Our goal is to provide our members with an easy way to play with their friends and give them with additional ways to interact.”
Tal Kerret, Co-Founder and Chairman of Oberon Media commented:“We’re very excited to be partnering with MySpace to provide the best social networking casual games experience to its growing audience. Our white label casual gaming solution is allowing us to create a customized games platform that delivers a great experience to MySpace users. We’re looking forward to responding to users’ needs and to involving the best game developers to create the greatest online entertainment experience. The opportunity to give MySpace users the chance to share the fun and socialize within this rapidly growing media segment is thrilling.”
MySpace and Oberon encourages the developer community to submit their ideas for new forms of social gaming to firstname.lastname@example.org. The product is supported with a Software Developer Kit designed specifically for multi-player and social gaming.
Oberon Media is one of the world’s fastest growing casual-games companies; its intellectual-property portfolio comprises more than a thousand titles, delivered by its global distribution partners including 350 wireless carriers and online providers including: Microsoft, Comcast, BskyB, Sprint, AT&T, Yahoo Games, Verizon, Electronic Arts, AOL Games, France Telecom and NHN.
Further community initiatives resulting from the partnership will be announced in early 2008.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Austria, Latin America and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE: NWS, NWS.A; ASX: NWS, NWSLV).
*Among the top 2000 domains comScore Media Metrix, Septembert 2007. For more information on comScore Networks, please go to http://www.comscore.com.
About Oberon Media
Oberon Media, the world’s leading multi-platform casual-games company, is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its recent acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets.
The Oberon Game Center platform is the industry standard and has been adopted by some of the world's largest corporations including Microsoft, Comcast, Verizon, Electronic Arts, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms.
Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
For more information visit: http://www.oberon-media.com
Edelman for MySpace
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