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Moshi Monsters Surpasses 15 Million Players

Mind Candy Reveals Game’s Ongoing Explosive Growth; More Than Two Million New Players Joining Every Month

LONDON– March 24, 2010 Mind Candy, the UK-based developer of the children’s free-to-play social online game Moshi Monsters, has announced it has exceeded 15 million registered players at www.moshimonsters.com. The game, which launched its subscription service just over a year ago, allows children to adopt their own free pet monster to play mini-games, customize their homes, explore the in-game world, and solve educational puzzles.

“The ongoing global growth and success of the game has amazed us,” said Michael Acton Smith, CEO of Mind Candy.“ Moshi Monsters has been adding over 150k new players a day and is now one of the fastest growing children’s games in the world.”

To celebrate the landmark announcement, Mind Candy will be staging a“15 Million Monster Party” at the London Aquarium. Hundreds of the game’s most loyal community members will be attending this private glittering“green carpet” Moshi Monsters spectacle to celebrate this incredible achievement.

Moshi Monsters offers a unique combination of adoptable virtual pets, social gameplay and fun educational puzzles that appeal to both children and parents. Within the game, players choose from one of six monsters to customize and nurture. Once players customize their pet, they then navigate the magical world by solving puzzles that test a variety of skills including basic math, spatial awareness, logic and vocabulary. As players solve puzzles, their pet monsters earn Rox, the in-game currency that can be used to purchase accessories to customize their virtual homes.

Moshi Monsters is free-to-play and provides wholesome fun for parents and children of all ages. To create a free Moshi Monster and enter a world of fun and puzzles, visit www.moshimonsters.com

For artwork and press materials relating to this press release visit: http://www.moshimonsters.com/artassets

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ABOUT MIND CANDY

Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Smith, a UK-based entrepreneur who previously founded Firebox.com .

ABOUT MOSHI MONSTERS

Moshi Monsters is the world of adoptable monsters, combining adorable virtual pets with social online gameplay and educational puzzles for children. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. More than 15 million monsters have been created to date and over two million new players joining each month making Moshi Monsters one of the world’s fastest growing children’s sites. To date, more than 120 million educational puzzles have been played and over one million virtual items are sold each day! For more information on Moshi Monsters visit www.moshimonsters.com

MIND CANDY IS HIRING

Are you looking for a new challenge? Are you looking to join a rapidly growing, entrepreneurially spirited, forward thinking creative company? Mind Candy has many exciting vacancies available right now! Fuelled by the phenomenal growth of Moshi Monsters, Mind Candy is seeking candidates across a number of key business and game development areas. For a full list of current vacancies visit www.mindcandy.com/recruitment .

PRESS INFORMATION

Bender/Helper Impact

Parnaz Taheri

(310) 694-3120

Parnaz_Taheri@bhimpact.com

Bender/Helper Impact

Megan Kellett

(310) 694-3102

Megan_Kellett@bhimpact.com

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