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Chief Technology Officer for Cloud Services at Microsoft UK Rob Fraser to kickstart Evolve track on Tuesday 8 July

Tandem Events – organisers of the Develop in Brighton conference – today announced Microsoft UK’s Chief Technology Officer for Cloud Services, Rob Fraser, will deliver the Evolve track keynote on the opening morning of the conference.

In his session entitled ‘A Rough Guide to Cloud Gaming’ Rob will suggest that Cloud Gaming is an overloaded term which is used to refer to an assortment of game distribution and monetisation models, and that by thinking more in terms of the cloud and gaming, we can create new or enhanced user experiences as part of the shift to Games-as-a-Service.

Evolve takes place on Tuesday 8 July and is the start of the content-packed three day Develop in Brighton conference. Evolve, a one day track, focuses on all that is cutting-edge and innovative in game development - new platforms, new technologies, new business models and new markets.

2014 will be no exception with sessions from big hitters such as Google, Amazon, Microsoft and Sony that will cover a range of topics from Virtual Reality and Second Screens to sessions focusing on psychology in video games. 

Following on from the Evolve keynote there will be 19 sessions from some of the most forward thinking companies in the industry including:

  • Accessibility - Pitfalls, Successes, and Business Cases

    Ian Hamilton, Ian Hamilton DC

  • Second Screen: What Can Gaming Learn From the Experience of TV?

    Brian McHarg, Chunk

  • Using Psychology in an Applied Way in Game Development – and a Glimpse into the Future of Psychology in Gaming

    Berni Good, Cyberpsychologist Limited

  • University vs Industry - Ironing out the BUGS

    Steven Goodwin & Jon Hare, BUGS-Business & University Games Syndicate

  • Designing for Virtual Reality

    Patrick O'Luanaigh, ndreams

  • Thinking Bigger: Developing for Large-Scale Touchscreens

    Alistair Aitcheson, Alistair Aitcheson Games

  • Make a Game Working on the Cloud - Introducing Amazon Whispersync and AppStream

    Cheng Luo, Amazon EU SarL

  • Psychological Research in Video Gaming 101

    Alex Meredith, Nottingham Trent University

  • Democratizing Gaming with Google

    Dan Galpin, Google

  • What Second Screens Really Mean

    John Conlon, Nickelodeon UK

  • Creating 'Sherlock: The Network'

    David Varela & Rob Barnes, The Project Factory

  • How the new generation of kids change EVERYTHING

    Dylan Collins, Superawesome

  • ID@Xbox: State of the Union

    Chris Charla, ID@Xbox

  • Strategies to Gamblify Your Mobile Game

    David Chang, Gamblit

  • Putting Lipstick on the Venus de Milo

    Dave Ranyard, SCEE, London Studio & Will Freeman, Freelance journalist

“Evolve is all about being at the cutting edge of games development,” commented Andy Lane, managing director of Tandem Events. “With sessions on Virtual Reality, Second Screen, Psychology, Mobile Gaming and a keynote from Microsoft on Cloud Gaming, this year’s Evolve will have some of the best and forward thinking minds in the games industry and is a fantastic way to kick off the conference.”

Registration is open now at  www.developconference.com  



For more information contact:

Ravi Vijh or Dean Barrett


+44 (0)20 7269 7900


About Develop in Brighton Conference:

The Develop in Brighton Conference is where the European developer community comes together to learn from each other and share experiences, be inspired by world renowned experts and gurus, get up-to-date with the latest development tools and techniques, make new contacts and catch up with old ones. 

With a programme that is shaped by some of the industry's key figures, the conference touches all levels of the development community from the largest studios to the smallest indies; from development directors to programmers. 

The three-day event is organised into specific areas of interest:

  • Tuesday 8 July is the Evolve conference focusing on the cutting edge of game development.
  • Wednesday 9 July is the opening day of the main Develop in Brighton Conference tackling the issues, tools, tricks and techniques of game development and offering practical advice and solutions to take back to the studio. 
  • Thursday 10 July the Develop in Brighton Conference continues, with the addition of the Audio Track a day of sessions dedicated to game audio and music. Plus, the Indie Dev Day returns for the third year aimed specifically at independent developers with sessions, the chance to mix with other indies and a showcase featuring some of the best new indie projects currently in development.
Rob Fraser is Chief Technology Officer for Cloud Services at Microsoft UK and is responsible for the long term development of Microsoft’s cloud platform business in the UK. He has specific interest in cloud applications in financial services, life sciences, video gaming and the Internet of Things.

Registration for Develop in Brighton 2014 is open now at  www.developconference.com

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